April/May 2009
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Outstanding Use of Radio
• Ogilvy win the OURs• On-air, Online, On mobile• Programming Integration -
The Digital Champion
• New 'Radio Online' Guide• Deeper Brand Interactions• Targeted Online Communities -
Targeting the Agricultural Sector
• Reach 96.5% of Farmers• Quick and Affordable• Farmers' 1st Source of News -
Pharmaceutical Advertising
• Tightly Targeted Audiences• A 'Subtle' Message Platform• The 'Personal' Medium -
Targeting the Retail Sector
• Dominate the Retail Day• Drive Footfall• Lift Sales -
Fragrance Launch
• ZM's Biggest Digital Promo• 371,000 PIs a month• Product Debuted at #1 -
Community & Government
• The 'Community' Medium• Connect Your Brand• Tailor Your Message