November/December 07
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The Summer Radio Advantage
More listeners over summer Radio as support medium Outdoor summer promotions -
Podcasts and the Radio Star
A new channel-to-market Podvertorial success abroad NZ Station podcasts -
Games are a Serious Business
Interactive brand building Viral spread Simple data capture -
TRB's Lunch with John Key
TRB-hosted Event Leader of the Opposition Advertising Industry Guests -
Ephron on Maximising Reach
Balancing message frequency Reaching light TV viewers Using Radio to enhance TV