To promote Lotto’s new ‘Bullseye’ game, TRB, Spark PHD and The Rock joined forces to create a powerful, fun and platform-spanning promotion.

The finale of the promotion saw 3 Rock listeners tandem skydiving from 12,000 feet up in the air!

We wanted to share that excitement with some of our agency friends, so we ran a small agency competition with Tandem Skydives as the prize.

We're delighted to announce that Rebekah Cavanagh (M2M Media), Amanda Cater (SparkPHD) and Augusta Grayson (SparkPHD) were the lucky winners - if you see them please congratulate them and wish them luck for their big jumps!!

Read more about this great Lotto Bullseye Promotion below:

   Click here to listen to the trailer

   Click here to listen to an adlib

   Click here to listen to a sweeper

   Part 1, Part 2, Part 3 of the in-programme coverage

One lucky Rock listener won a trip to Vegas and all they had to do was play the Bullseye demo-game on The Rock website...and then jump out of a plane!  

Trailers, adlibs, daily winner annoucements and sweepers pushed people to a fully Bullseye-branded page to play the demo and log their scores, whilst a skyscraper clicked them straight through to the Bullseye website to play the game for real.

The promotion ended with 3 demo-game winners dressing up as superheroes and tandem skydiving onto 3 giant bullseyes mown into a field. One of the bullseyes was the ‘Las Vegas’ winning spot, but not even The Rock Morning Rumble crew (who were there to film and record the whole event), knew which one it was.

The promotion was then further integrated into the programming when the Morning Rumble team played the ‘Dive Off’ live on-air the next day and directed listeners online to view the video.

To hear how The Rock Morning Rumble crew really conveyed the excitement of this promotion, just click on the links at the top of the page. To see action shots of the the Dive-Off, just click here and to see the video of the jumps click here (external link to The Rock website).