Go straight to the freshly released figures and overviews.

Gill Stewart, General Manager, The Radio Bureau

The release of today’s Radio Survey covering thirteen markets throughout the country demonstrates that commercial radio continues to prove attractive to New Zealanders. Nationally, each week, commercial radio reaches 77.2% of all people aged 10 years and over. This equates to 2,238,300 commercial radio listeners each week.

Commercial Radio Cumulative Audience

Source: Research International, Mon-Sun 12mn-12mn

Radio has retained its audience level since the last national survey in 2011. Listenership trends over the past decade demonstrate a 2% growth in cumulative audience levels (All People 10 plus, Mon-Sun 12mn -12mn).

This demonstrates the continuing strength of the medium in an environment where consumers have a wider range of media choices than ever before. Radio stations have continued to embrace new platforms to reflect listener behaviour.

The extension into mobile apps and social networks offers new, content-rich ways for stations to engage with their audiences. This is reflected in the increased cumulative audience with the 18-34 demographic, where early adopters have embraced the new ways to connect with stations.

These closer connections offer advertisers opportunities for multiple touchpoints with strong station brands; on-air, online, on-street and on-mobile.

Savvy advertisers are able to successfully leverage these personal relationships and the strong connectivity between station and audience to endorse their advertising messages.

Go to trb.co.nz for full survey summaries and tables - and visit TRB's Online Showcase  to see our most recent highly successful, integrated case studies.

Gill Stewart, General Manager, The Radio Bureau