Established radio network Radio Sport, will begin broadcasting on several

new FM frequencies from 30 June 2012. Launched in 1998, Radio Sport

has, until now, been limited to a largely AM audience. The addition of FM

frequencies in main centres Auckland, Tauranga, Hawke’s Bay and

Wellington broadens the potential audience for the station.

New Zealand’s most popular talk-radio style sports station already has a

large and loyal audience.

“Simply by moving to FM we believe we will attract a new market to the

station and further strengthen its appeal, with an even wider audience,”

says David Brice, Group General Manager, Content, The Radio Network

(TRN).

“A large part of the listening audience never thinks to visit the AM dial. I’m

very pleased that we are going to deliver an enhanced listening

experience for the Radio Sport audience using the superior broadcast

quality of FM,” says Mr Brice.

The new additional FM frequencies Radio Sport will broadcast on are

Auckland 98.2FM, Tauranga 99.0FM, Hawke’s Bay 96.7FM, Wellington

93.7FM.

The extension of FM broadcast of Radio Sport has meant TRN has had to

consolidate its offering and make some tough decisions to

accommodate the change. Long-running radio station, Easy Mix, which

used the FM frequencies until now, will close down on 22 June 2012.

“The FM band is a crowded and competitive broadcast space already

with very limited options to get Radio Sport onto FM. The company had to

reassess how we used our FM resources to achieve the best outcomes for

our listeners and clients,” says Mr Brice.

“As an alternative to Easy Mix, we invite listeners to consider its sister

stations of Classic Hits with music from the 80’s to today, or Coast which

features songs from the 50’s to the 70’s,” says Mr Brice.

“Our goal is to grow Radio Sport to be the clear number two talk network

behind our premiere brand Newstalk ZB, the number one radio network in

New Zealand,” says Mr Brice.

About Radio Sport

Radio Sport is New Zealand's only totally dedicated sports network. Live

coverage, specialist comment and issue driven sports talkback 24/7.

Radio Sport is in 19 markets throughout the country and before the

addition of the extra FM frequencies reached over 160,600 listeners every

week.

New FM frequencies:

Auckland 98.2FM

Tauranga 99.0FM

Hawke’s Bay 96.7FM

Wellington 93.7FM

Existing frequencies:

Ashburton 702AM

Auckland 1332AM

Blenheim 98.5FM

Christchurch 1503AM

Dunedin 693AM

Greymouth 89.9FM

Hawke’s Bay 1125AM

Kapiti 1377AM

Manawatu 1089AM

Masterton 91.9FM

Nelson 549AM

Northland 729AM

Rotorua 1350AM

Southland 558AM

Taranaki 774AM

Taupo 90.4FM

Tauranga 1521AM

Timaru 1494AM

Waikato 792AM

Wanganui 1062AM

Wellington 1503AM

Visit the website for more information: www.radiosport.co.nz

About Classic Hits

Classic Hits is New Zealand's premier adult music station. Classic Hits has

unrivalled coverage, broadcasting on an established FM network in 25

markets throughout the country. Classic Hits reaches the largest and

smallest New Zealand communities with over 305,500 listeners every week

nationwide.

Visit the website for more information: www.classichits.co.nz

About Coast

Coast is timeless music by timeless artists. Coast has quickly grown to

become a rating’s success with the 40-64 age group (or "Baby Boomers").

Coast plays the songs that have stood the test of time in a smooth and

clutter free environment that appeals to this demanding audience

segment. Coast broadcasts to 14 markets across New Zealand reaching

263,300 listeners.

Visit the website for more information: www.thecoast.net.nz

Easy Mix History

The History of Easy Mix dates as far back as the 1960s when a company

called Radio International started Radio i in Auckland. Radio i was

granted a broadcasting license in 1970, the same year Radio Hauraki was

granted the first private commercial license in New Zealand. Radio i

originally broadcast on 1590AM in the Auckland region. The station

switched to FM in 1990 on its current frequency 98.2FM and became

Radio i98FM and later Easy Listening i98FM. In 1996 Easy Listening i in

Auckland was purchased by TRN. The Easy Listening network was

rebranded as Viva FM in 2005, and subsequently rebranded in August

2007 as Easy Mix.

Easy Mix’s last day of broadcast will be 22 June 2012, going off-air at

midnight.