Radio Sport Adds FM
Established radio network Radio Sport, will begin broadcasting on several
new FM frequencies from 30 June 2012. Launched in 1998, Radio Sport
has, until now, been limited to a largely AM audience. The addition of FM
frequencies in main centres Auckland, Tauranga, Hawke’s Bay and
Wellington broadens the potential audience for the station.
New Zealand’s most popular talk-radio style sports station already has a
large and loyal audience.
“Simply by moving to FM we believe we will attract a new market to the
station and further strengthen its appeal, with an even wider audience,”
says David Brice, Group General Manager, Content, The Radio Network
“A large part of the listening audience never thinks to visit the AM dial. I’m
very pleased that we are going to deliver an enhanced listening
experience for the Radio Sport audience using the superior broadcast
quality of FM,” says Mr Brice.
The new additional FM frequencies Radio Sport will broadcast on are
Auckland 98.2FM, Tauranga 99.0FM, Hawke’s Bay 96.7FM, Wellington
The extension of FM broadcast of Radio Sport has meant TRN has had to
consolidate its offering and make some tough decisions to
accommodate the change. Long-running radio station, Easy Mix, which
used the FM frequencies until now, will close down on 22 June 2012.
“The FM band is a crowded and competitive broadcast space already
with very limited options to get Radio Sport onto FM. The company had to
reassess how we used our FM resources to achieve the best outcomes for
our listeners and clients,” says Mr Brice.
“As an alternative to Easy Mix, we invite listeners to consider its sister
stations of Classic Hits with music from the 80’s to today, or Coast which
features songs from the 50’s to the 70’s,” says Mr Brice.
“Our goal is to grow Radio Sport to be the clear number two talk network
behind our premiere brand Newstalk ZB, the number one radio network in
New Zealand,” says Mr Brice.
About Radio Sport
Radio Sport is New Zealand's only totally dedicated sports network. Live
coverage, specialist comment and issue driven sports talkback 24/7.
Radio Sport is in 19 markets throughout the country and before the
addition of the extra FM frequencies reached over 160,600 listeners every
New FM frequencies:
Hawke’s Bay 96.7FM
Hawke’s Bay 1125AM
Visit the website for more information: www.radiosport.co.nz
About Classic Hits
Classic Hits is New Zealand's premier adult music station. Classic Hits has
unrivalled coverage, broadcasting on an established FM network in 25
markets throughout the country. Classic Hits reaches the largest and
smallest New Zealand communities with over 305,500 listeners every week
Visit the website for more information: www.classichits.co.nz
Coast is timeless music by timeless artists. Coast has quickly grown to
become a rating’s success with the 40-64 age group (or "Baby Boomers").
Coast plays the songs that have stood the test of time in a smooth and
clutter free environment that appeals to this demanding audience
segment. Coast broadcasts to 14 markets across New Zealand reaching
Visit the website for more information: www.thecoast.net.nz
Easy Mix History
The History of Easy Mix dates as far back as the 1960s when a company
called Radio International started Radio i in Auckland. Radio i was
granted a broadcasting license in 1970, the same year Radio Hauraki was
granted the first private commercial license in New Zealand. Radio i
originally broadcast on 1590AM in the Auckland region. The station
switched to FM in 1990 on its current frequency 98.2FM and became
Radio i98FM and later Easy Listening i98FM. In 1996 Easy Listening i in
Auckland was purchased by TRN. The Easy Listening network was
rebranded as Viva FM in 2005, and subsequently rebranded in August
2007 as Easy Mix.
Easy Mix’s last day of broadcast will be 22 June 2012, going off-air at