2006 a Bumper Year for Radio
Radio was the only traditional medium to enjoy a growth in advertising revenue for the 12 months ending 31 December 2006, according to newly released figures from The Advertising Standards Authority.
Whilst the ASA figures reveal that total revenue across all media declined by 5 million dollars (0.2%) in 2006, the Radio industry succeeded in bucking this trend with a 5% rise to $269 million and an increase in market share.
Radio also maintained a firm hold on its biggest spending sectors, with Leisure & Entertainment; Government Departments, Services & Community; Automotive; Retail and Foods occupying the top 5 spots. Of these, all bar Government showed a year-on-year increase in ad spend. (Source: ACNielsen AdQuest 2007).
Along with Radio, Online also enjoyed continued growth, reinforcing the synergy between the two media and once again underlining the importance of fully integrated advertising strategies.