Rhema Broadcasting Group (RBG) is the biggest wholly private, NZ-owned radio network in New Zealand and is the hub of Christian broadcasting.
RBG's three nationwide networks target three specific age groups: Life FM (18-25yrs), Radio Rhema (25-55yrs) and Southern Star (50+yrs) and their niche (but far from small) audiences gives advertisers access to target markets that they may not have reached before.
These are dedicated radio audiences, which have very little interaction with other stations and as a consequence, are very loyal and responsive to supporting businesses that advertise with RBG.
In 2011, Nielsen Media reported that 271,000 people had read, watched or listened to an RBG platform in the last seven days.
With smartphone apps, interactive websites, online listening, videos and popular social media pages (the three networks enjoy 10,660 facebook fans and 1,820 twitter followers as of July 2012), RBG's network of stations offer advertisers a range of multimedia and integrated opportunites.
Population potential: 2.1million*
* Source: Census 2006