Audience

• The Baby boomers 40-64 year olds
• Audience Target Centre: 50-60 age group
• Reaching highest earning potential
• Refuse to age gracefully
• Purchasing power
• 394,800 listeners, with 51% being female
• 267,000 are homeowners
• 210,000 are household shoppers
• 219,800 are main income earners
• 51% Female, 49% Male

Audience Habits

• 70% listeners intend to travel in the next 12 months
• 195,600 regularly purchase from book stores
• 62% intend to renovate in the next 12 months
• 61% buy monthly from a department store
• 73% dine at a restaurant more than once a month
• 197,500 shop monthly for gardening supplies

Online Audience

• 67,600 page impressions (weekly)
• 27,300 unique browsers  (weekly)
• 13,816 email database size (monthly)
• 40% average email open rate 
• 18,564 Facebook likes
• 01:45 average session time