396500

Total listeners
per week

56000

Weekly page
impressions

20800

Facebook

likes

About Coast

Coast’s biggest fans are those of us commonly referred to as 'Baby Boomers'. Coast plays the songs that have stood the test of time in a smooth and clutter free format.

Audience

  • The Baby boomers 40-64 year olds
  • Audience Target Centre: 50-60 age group
  • Reaching highest earning potential
  • Refuse to age gracefully
  • Purchasing power
  • 396,500 listeners, with 53% being female
  • 279,800 are homeowners
  • 211,700 are household shoppers
  • 53% Female, 47% Male

Audience Habits

  • 70% listeners intend to take a holiday in the next 12 months
  • 175,500 regularly purchase from book stores
  • 63% intend to renovate in the next 12 months
  • 62% buy monthly from a department store
  • 169,700 dine at a restaurant once a week
  • 201,100 shop monthly for gardening supplies

Online Audience

  • 56,000 page impressions (weekly)
  • 5,005 unique browsers  (weekly)
  • 23,010 email database size (monthly)
  • 38.6% average email open rate 
  • 20,800 Facebook likes
  • 01:45 average session time
  • 1,989,314* iHeartRadio Streams (monthly)

SOURCE: GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand Survey 3 (NB Waikato Survey 3) 2018, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.  
Nielsen Online Ratings, August 2018  *iHeartRadio average monthly for 2018 #Desktop + mobile page impressions

40-64

The “Baby Boomers” are the main 

listeners of Coast.

53%

Of Coast’s 

listeners are females.

63%

Intend to renovate their 

homes in the next 12 months.


Coast Regions

396,500

Listeners reached per

week nationwide.

18

Total markets

throughout New Zealand.