394800

Total listeners
per week

67600

Weekly page
impressions

18564

Facebook

likes

About Coast

Coast’s biggest fans are those of us commonly referred to as 'Baby Boomers'. Coast plays the songs that have stood the test of time in a smooth and clutter free format.

Audience

  • The Baby boomers 40-64 year olds
  • Audience Target Centre: 50-60 age group
  • Reaching highest earning potential
  • Refuse to age gracefully
  • Purchasing power
  • 394,800 listeners, with 51% being female
  • 267,000 are homeowners
  • 210,000 are household shoppers
  • 219,800 are main income earners
  • 51% Female, 49% Male

Audience Habits

  • 70% listeners intend to travel in the next 12 months
  • 195,600 regularly purchase from book stores
  • 62% intend to renovate in the next 12 months
  • 61% buy monthly from a department store
  • 73% dine at a restaurant more than once a month
  • 197,500 shop monthly for gardening supplies

Online Audience

  • 67,600 page impressions (weekly)
  • 27,300 unique browsers  (weekly)
  • 13,816 email database size (monthly)
  • 40% average email open rate 
  • 18,564 Facebook likes
  • 01:45 average session time
40-64

The “Baby Boomers” are the main 

listeners of Coast.

51%

Of Coast’s 

listeners are females.

62%

Intend to renovate their 

homes in the next 12 months.


Coast Regions

394,800

Listeners reached per

week nationwide.

18

Total markets

throughout New Zealand.