215800

Total listeners
per week

62993

Weekly page

impressions

228422

Facebook

likes

About Flava

Audience

  • 15-29 year olds
  • Urban audience: 81% diverse
  • Single and young with attitude
  • Active, sports participants
  • Spends money on a variety of activities and goods
  • 215,800 listeners, with 55% being female*
  • 68,000 listeners have household incomes of more than $80k*
  • 49,100 of the audience are grocery buyers with children at home

Audience Habits

  • 65% intend to buy fashion/clothing items in the next 12 month*
  • 32,300 attended a major sporting event in the past 12 months*
  • 106,300 dined out in the last week
  • 139,100 intend to take a holiday in the next 12 months

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 2/2018, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. 

Online Audience

  • 62,993 page impressions# (weekly)
  • 7,025 unique browsers (weekly)
  • 21,683 email database size
  • 10.27% email open rate
  • 01:12 average session time
  • 228,422 Facebook Likes
  • 11,400 Twitter Followers
  • 11,300 Instagram Followers
  • 976,070* iHeartRadio Streams (average monthly)


Source: Nielsen Online Ratings, May 2018

*iHeartRadio Average Monthly 2018

#Desktop + mobile page impressions

15-29

Year olds

55%

Of Flava's

listeners are females.

65%

bought fashion/clothing

items in the last month


Flava Regions

215,800

Listeners reached per

week nationwide.

6

Total markets

throughout New Zealand.


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