211700

Total listeners
per week

160400

Weekly page

impressions

221513

Facebook

likes

About Flava

Coast’s biggest fans are those of us commonly referred to as 'Baby Boomers'. Coast plays the songs that have stood the test of time in a smooth and clutter free format.

Audience

  • 15-29 year olds
  • Urban audience: 49% Maori & Pacific Islanders
  • Single and young with attitude
  • Active, sports participants
  • Spends money on a variety of activities and goods
  • 211,700 listeners, with 57% being female*
  • 62,900 listeners have household incomes of more than $80k*
  • 45,800 of the audience are grocery buyers with kids in their household under 17*

Audience Habits

  • 110,300 bought fashion/clothing items in the last month*
  • 69,300 attended a major sporting event in the past 12 months*
  • 71% dined out in the last month^
  • 60% intend to travel by air in the next 12 months^

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfKRadio Audience Measurement, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. Rounded to the nearest thousand.

Online Audience

  • 160,400 page impressions# (weekly)
  • 99,800 unique browsers (weekly)
  • 17,272 email database size
  • 9.3% email open rate
  • 00:58 average session time
  • 221,513 Facebook Likes
  • 11,179 Twitter Followers
  • 11,228 Instagram Followers
  • 4,220 Snapchat Followers
  • 21% Average Snapchat views rate
  • 366,386 iHeartRadio Streams (average monthly)

Source: Nielsen Online Ratings, September 2017

*iHeartRadio Average Monthly 2017

#Desktop + mobile page impressions

15-29

Year olds

57%

Of Flava's

listeners are females.

110,300

bought fashion/clothing

items in the last month


Want to see more?

Check out some of our brand profiles similar to Flava below.