Audience

• 15-29 year olds
• Urban audience: 49% Maori & Pacific Islanders
• Single and young with attitude
• Active, sports participants
• Spends money on a variety of activities and goods
• 211,700 listeners, with 57% being female*
• 62,900 listeners have household incomes of more than $80k*
• 45,800 of the audience are grocery buyers with kids in their household under 17*

Audience Habits

• 110,300 bought fashion/clothing items in the last month*
• 69,300 attended a major sporting event in the past 12 months*
• 71% dined out in the last month^
• 60% intend to travel by air in the next 12 months^

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfKRadio Audience Measurement, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. Rounded to the nearest thousand.

Online Audience

• 160,400 page impressions# (weekly)
• 99,800 unique browsers (weekly)
• 17,272 email database size
• 9.3% email open rate
• 00:58 average session time
• 221,513 Facebook Likes
• 11,179 Twitter Followers
• 11,228 Instagram Followers
• 4,220 Snapchat Followers
• 21% Average Snapchat views rate
• 366,386 iHeartRadio Streams (average monthly)

Source: Nielsen Online Ratings, September 2017

*iHeartRadio Average Monthly 2017

#Desktop + mobile page impressions