211700

Total listeners
per week

160400

Weekly page

impressions

221513

Facebook

likes

About Flava

Audience

  • 15-29 year olds
  • Urban audience: 49% Maori & Pacific Islanders
  • Single and young with attitude
  • Active, sports participants
  • Spends money on a variety of activities and goods
  • 211,700 listeners, with 57% being female*
  • 62,900 listeners have household incomes of more than $80k*
  • 45,800 of the audience are grocery buyers with kids in their household under 17*

Audience Habits

  • 110,300 bought fashion/clothing items in the last month*
  • 69,300 attended a major sporting event in the past 12 months*
  • 71% dined out in the last month^
  • 60% intend to travel by air in the next 12 months^

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfKRadio Audience Measurement, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. Rounded to the nearest thousand.

Online Audience

  • 160,400 page impressions# (weekly)
  • 99,800 unique browsers (weekly)
  • 17,272 email database size
  • 9.3% email open rate
  • 00:58 average session time
  • 221,513 Facebook Likes
  • 11,179 Twitter Followers
  • 11,228 Instagram Followers
  • 4,220 Snapchat Followers
  • 21% Average Snapchat views rate
  • 366,386 iHeartRadio Streams (average monthly)

Source: Nielsen Online Ratings, September 2017

*iHeartRadio Average Monthly 2017

#Desktop + mobile page impressions

15-29

Year olds

57%

Of Flava's

listeners are females.

110,300

bought fashion/clothing

items in the last month


Flava Regions

211,700

Listeners reached per

week nationwide.

9

Total markets

throughout New Zealand.


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