Audience:

• 39-54 year old male and female
• Live in metro centres
• Likely to have family with children
• Up with the latest trends
• Seeks ‘me’ time
• 96,400 listeners with 49% being female*
• 41,000 are homeowners
• 35,500 have household incomes over $80,000*
• 47,400 listeners are household shoppers*
• 46,600are the main income earners

Audience Habits:

• 58,000 dined out at a café or restaurant in the last month^
• 56,000 bought from a department store in the last month*
• 52,400 intend to renovate in the next 12 months*
• 12,000 intend to buy a new or used vehicle in the next 12 months^
• 35,200 visited a gardening supply store in the last 12 months*
• 54,000 listeners intend travel by air in the next 12 months^

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

^GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand 11/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. Rounded to the nearest thousand.