Newstalk ZB

NZME

510400

Total listeners 
per week

233848

Weekly page
impressions

65729

Facebook
likes

About Newstalk ZB

Audience Stats

  • 510,400 listeners, 52% Male^
  • Large purchasers of household goods and big ticket items
  • 276,200 listeners are household shoppers^
  • 158,700 have a household income of above $80,000^
  • 120,800 listeners are business decision makers^

Audience Habits

  • 337,800 listeners bought from department stores in last month (64%)^
  • 325,000 listeners intend to travel by air in the next 12 months (71%)*
  • They are active participants in restaurant dining, alcohol purchases and shows.


Source: *GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfK Radio Ratings Survey 2/2017, Commercial Radio Stations: Total New Zealand, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. Rounded to the nearest thousand.

Online Audience

  • 1:47 Average session time
  • 18,561 Email database size
  • 65,729 Facebook likes
  • 21,557 unique daily browsers
  • 1,065,681 iHeartRadio monthly streams*
  • 30.1% average email open rate
  • 28,899 Twitter followers

Source: Nielsen Online Ratings, November 2017 *iHeartRadio average monthly 2017 #Desktop + mobile page impressions

30-64

Year olds

377,000

Listeners are homeowners*

343,000

Dined out at cafes and restaurants
in the last month*


Newstalk ZB Regions

25

Markets throughout NZ

502,300

Listeners per week
nationwide