Newstalk ZB

NZME

513000

Total listeners 
per week

245662

Weekly page
impressions

71421

Facebook
likes

About Newstalk ZB

Audience Stats

  • Information seekers, 30-60 year olds
  • Audience target centre - 45 year old males
  • 505,200 listeners, 53% Male
  • Business owners and decision makers
  • Large purchasers of household goods and big ticket items
  • They are active participants in restaurant dining, alcohol purchases and shows
  • 401,600 listeners are home owners
  • 406,000 are household shoppers
  • 157,000 have a household income of above $80,000
  • 125,600 listeners are business decision makers

Audience Habits

  • 334,400 listeners bought from department stores in last month (65%)
  • 252,200 listeners dined out at cafes and restaurants in the last week (49%)
  • 378,300 listeners intend to take a holiday in the next 12 months (74%)

Source: GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand 3/2018, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. 

Online Audience

  • 1:31 Average session time
  • 17,130 Email database size
  • 71,421 Facebook likes
  • 133,089 unique daily browsers
  • 4,669,718 iHeartRadio monthly streams*
  • 29.5% average email open rate
  • 30,200 Twitter followers

Source: Nielsen Online Ratings, July 2018 *iHeartRadio average monthly 2018 #Desktop + mobile page impressions

30-64

Year olds

401,600

Listeners are homeowners

252,200

Dined out at cafes and restaurants
in the last week


Newstalk ZB Regions

25

Markets throughout NZ

513,000

Listeners per week
nationwide