Audience Stats

• 510,400 listeners, 52% Male^
• Large purchasers of household goods and big ticket items
• 276,200 listeners are household shoppers^
• 158,700 have a household income of above $80,000^
• 120,800 listeners are business decision makers^

Audience Habits

• 337,800 listeners bought from department stores in last month (64%)^
• 325,000 listeners intend to travel by air in the next 12 months (71%)*
• They are active participants in restaurant dining, alcohol purchases and shows.

Source: *GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfK Radio Ratings Survey 2/2017, Commercial Radio Stations: Total New Zealand, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. Rounded to the nearest thousand.

Online Audience

• 1:47 Average session time
• 18,561 Email database size
• 65,729 Facebook likes
• 21,557 unique daily browsers
• 1,065,681 iHeartRadio monthly streams*
• 30.1% average email open rate
• 28,899 Twitter followers

Source: Nielsen Online Ratings, November 2017 *iHeartRadio average monthly 2017 #Desktop + mobile page impressions