531 PI

Ethnic/Iwi

About 531 PI

531pi has been serving Pacific communities on the AM band since 1993. The team of broadcasters aim to provide news, views and interviews keeping you informed about the latest sports, current events, and issues affecting Pacific communities.

We play a unique mix of music from around the Pacific celebrating our culture, language, and island sounds.

531pi bringing Pacific People Together.

Audience:

Pacific People make up 7.4% (295,944) of New Zealand's total population (Census 2013). Through radio broadcast Pacific Media Network has access to 93% of Pacific People in New Zealand.

Radio 531pi listeners are likely to be:

  • Aged 35+
  • Pacific Island
  • Heavy radio listeners especially in the evenings
  • Have strong family / church / community orientation