Radio Hauraki

NZME

215700

Total listeners
per week

38267

Impressions
per week

99108

Facebook
likes

About Radio Hauraki

Audience:

  • 25-44 year old males
  • Audience target centre – 35 year old males
  • Self-employed and main income earners
  • Avid sport followers
  • Spend money on big ticket items
  • 215,700 listeners nationwide, with 58% being male
  • 106,900 are homeowners
  • 101,900 have household incomes over $80k

Audience habits:

  • 29,600 listeners attended a major sports event in the last month
  • 71,100 are business decision makers
  • 130,700 intend to renovate in the next 12 months
  • 107,000 dined out in the last week
  • 174,000 intent to take a holiday in the next 12 months

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2018, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

  • 38,267 page impressions (weekly) desktop + mobile
  • 28,192 “insider” email database size (sent weekly)
  • 99,108 facebook likes
  • 7,398 Twitter followers
  • 0:54 average sessions
  • 25.1% email open rate
  • 30,788 unique browsers weekly
  • 822,676* iHeartRadio streams (average monthly)
  • 1,506 Snapchat followers

Source: Nielsen Online Ratings, May 2018

*iHeartRadio average monthly 2018

#Desktop + mobile page impressions

25-44

Year old males

58%

Of Radio Hauraki 
listeners are male

106,900

are homeowners


Radio Hauraki Regions

215,700

Listeners per
week nationwide

14

Markets throughout NZ


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