Radio Hauraki

NZME

218300

Total listeners
per week

84100

Impressions
per week

89485

Facebook
likes

About Radio Hauraki

Audience:

  • 25-44 year old males
  • Audience target centre – 35 year old males
  • Self-employed and main income earners
  • Avid sport followers
  • Spend money on big ticket items
  • 218,300 listeners nationwide, with 62% being male*
  • 118,000 are homeowners^
  • 111,700 are main income earners*

Audience habits:

  • 75,900 listeners attended a major sports event in the last year*
  • 96,000 listeners regularly buy wine^
  • 78,200 are business decision makers*
  • 130,400 intend to renovate in the next 12 months*
  • 78% dined out in the last month^
  • 75% intent to travel by air in the next 12 months^
  • 116,200 have household incomes over $80k*

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfKRadio Ratings Survey, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

  • 84,100 page impressions (weekly) desktop + mobile
  • 26,277 “insider” email database size (sent weekly)
  • 89,485 facebook likes
  • 7,011 Twitter followers
  • 1:06 average sessions
  • 26.8% email open rate
  • 51,600 unique browsers weekly
  • 420,112* iHeartRadio streams (average monthly)
  • 1,506 Snapchat followers
  • 416,029* iHeartRadio streams (average monthly)

 

Source: Nielsen Online Ratings, September 2017

*iHeartRadio average monthly 2017

#Desktop + mobile page impressions

25-44

Year old males

62%

Of Radio Hauraki 
listeners are male

118,000

are homeowners


Radio Hauraki Regions

218,300

Listeners per
week nationwide

17

Markets throughout NZ


Want to see more?

Check out some of our brand profiles similar to Radio Hauraki below.