Audience:

• 25-44 year old males
• Audience target centre – 35 year old males
• Self-employed and main income earners
• Avid sport followers
• Spend money on big ticket items
• 218,300 listeners nationwide, with 62% being male*
• 118,000 are homeowners^
• 111,700 are main income earners*

Audience habits:

• 75,900 listeners attended a major sports event in the last year*
• 96,000 listeners regularly buy wine^
• 78,200 are business decision makers*
• 130,400 intend to renovate in the next 12 months*
• 78% dined out in the last month^
• 75% intent to travel by air in the next 12 months^
• 116,200 have household incomes over $80k*

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfKRadio Ratings Survey, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

• 84,100 page impressions (weekly) desktop + mobile
• 26,277 “insider” email database size (sent weekly)
• 89,485 facebook likes
• 7,011 Twitter followers
• 1:06 average sessions
• 26.8% email open rate
• 51,600 unique browsers weekly
• 420,112* iHeartRadio streams (average monthly)
• 1,506 Snapchat followers
• 416,029* iHeartRadio streams (average monthly)

Source: Nielsen Online Ratings, September 2017

*iHeartRadio average monthly 2017

#Desktop + mobile page impressions