Radio Sport

NZME

172800

Total

listeners

61306

Page impressions

weekly

30064

Facebook

likes

About Radio Sport

Audience:

  • Sports fans 30-49 year olds
  • Audience target centre – 45 year old males
  • Business decision makers
  • Upper socio economic groups
  • Large spenders on social and sporting activities
  • 172,800 total listeners, with 77% male
  • 124,800 listeners are homeowners
  • 71,100 listeners are household shoppers
  • 53,900 listeners are business decision makers


 Audience habits:

  • 24,200 attended a major sporting event in the last month
  • 91,700 bought gardening supplies in the last month
  • 80,700 dined out in the last week
  • 117,200 listeners intend to renovate in the next 12 months
  • 135,200 listeners intend to take a holiday in the next 12 months

 SOURCE: GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2018 (NB Waikato S3 2017), All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. 

Online audience:

  • 61,306 page impressions (weekly) desktop + mobile
  • 1:02 average session time
  • 5,593 email database size (bi-weekly)
  • 30,064 Facebook Likes
  • 19,753 Unique browsers (weekly)
  • 2,398,767* iHeartRadio streams (average monthly)
  • 23.5% average email open rate
  • 14,300 Twitter followers

Source: Nielsen Online Ratings, August 2018

*iHeartRadio average monthly 2018

#Desktop + mobile page impressions

40-64

Year old sports fans

77%

Of Radio Sport's

listeners are male.

22,400

Attended a major sporting
event in the last month


Radio Sport Regions

172,800

Listeners reached per

week nationwide.

21

Total markets

throughout New Zealand.