Radio Sport

NZME

405000

Total

listeners

3351

Page impressions

weekly

18564

Facebook

likes

About Radio Sport

Audience:

  • Sports fans 30-49 year olds
  • Audience target centre – 45 year old males
  • Business decision makers
  • Upper socio economic groups
  • Large spenders on social and sporting
  • 201,500 total listeners, with 74% male*
  • 134,000 listeners are homeowners^
  • 127,600 listeners are the main income earners in their household*
  • 79,300 listeners are household shoppers*
  • 63,800 listeners are business decision makers*

 Audience habits:

  • 106,000 attended a major sporting event last year*
  • 98,500 bought gardening supplies in the last month*
  • 146,000 dined out in the last month^
  • 135,900 listeners intend to renovate in the next 12 months*
  • 139,000 listeners intend to travel by air in the next 12 months^

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfKRadio Ratings Survey, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

  • 33,500 page impressions (weekly) desktop + mobile
  • 0:59 average session time
  • 5,108 email database size (bi-weekly)
  • 27,973 Facebook Likes
  • 18,400 Unique browsers (weekly)
  • 947,999* iHeartRadio streams (average monthly)
  • 25.3% average email open rate
  • 13,500 Twitter followers

Source: Nielsen Online Ratings, September 2017

*iHeartRadio average monthly 2017

#Desktop + mobile page impressions

40-64

Year old sports fans

51%

Of Radio Sport's

listeners are male.

62%

Attended a sporting event last year.


Radio Sport Regions

201,500

Listeners reached per

week nationwide.

21

Total markets

throughout New Zealand.