Audience:

• Sports fans 30-49 year olds
• Audience target centre – 45 year old males
• Business decision makers
• Upper socio economic groups
• Large spenders on social and sporting
• 201,500 total listeners, with 74% male*
• 134,000 listeners are homeowners^
• 127,600 listeners are the main income earners in their household*
• 79,300 listeners are household shoppers*
• 63,800 listeners are business decision makers*

 Audience habits:

• 106,000 attended a major sporting event last year*
• 98,500 bought gardening supplies in the last month*
• 146,000 dined out in the last month^
• 135,900 listeners intend to renovate in the next 12 months*
• 139,000 listeners intend to travel by air in the next 12 months^

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfKRadio Ratings Survey, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

• 33,500 page impressions (weekly) desktop + mobile
• 0:59 average session time
• 5,108 email database size (bi-weekly)
• 27,973 Facebook Likes
• 18,400 Unique browsers (weekly)
• 947,999* iHeartRadio streams (average monthly)
• 25.3% average email open rate
• 13,500 Twitter followers

Source: Nielsen Online Ratings, September 2017

*iHeartRadio average monthly 2017

#Desktop + mobile page impressions