501400

Total listeners
per week

370700

Weekly page 
impressions

367965

Facebook 
likes

About ZM

Audience:

  • Busy and active 18-39 year olds
  • Socially active, live life to the fullest
  • Brand conscious
  • Big on entertainment, music and clothes
  • High disposable incomes
  • 501,400 listeners, with 60% female*
  • 288,600 listeners were aged 18-39*
  • 244,000 are homeowners^
  • 222,600 have a household income of $80,000 or more*
  • 221,800 listeners are household shoppers*

Audience Habits

  • 54% bought fashion/clothing in the last month*
  • 63% of listeners intend to travel by air in the next 12 months^
  • 76% dined out at a restaurant in the last month^

Online audience:

  • 370,700 page impressions (weekly) desktop + mobile
  • 367,965 Facebook likes
  • 183,000 unique browsers (weekly)
  • 24,700 Twitter followers
  • 87,397 email database size
  • 34k Instagram followers
  • 17.6% email open rate
  • 19,227 Snapchat followers
  • 00:54 average session time
  • 629,242* iHeartRadio streams (average monthly)

SOURCE: Nielsen Market Intelligence, September 2017 *iHeartRadio average month 2016. #Desktop + mobile page impressions. Social figures correct at September2017.

18-39

Year olds

60%

Of ZM's audience 
is female

244,000

Are homeowners


501,400

Listeners per
week nationwide

23

markets throughout NZ