516300

Total listeners
per week

195930

Weekly page 
impressions

377150

Facebook 
likes

About ZM

Audience:

  • Busy and active 18-39 year olds
  • Socially active, live life to the fullest
  • Brand conscious
  • Big on entertainment, music and clothes
  • High disposable incomes
  • 516,300 listeners, with 60% female
  • 297,800 listeners were aged 18-39
  • 220,800 are homeowners
  • 250,100 have a household income of $80,000 or more
  • 307,000 listeners are household shoppers

Audience Habits

  • 57% intend to buy fashion/clothing in the next 12 months
  • 77% of listeners intend to take a holiday in the next 12 months
  • 52% dined out at a restaurant in the last month

SOURCE: GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand Survey 3 2018 (NB: Waikato Survey 3 2017), All 10+, Mon-Sun 12mn-12mn

Online audience:

  • 195,930 page impressions (weekly) desktop + mobile
  • 377,150 Facebook likes
  • 117,089 unique browsers (weekly)
  • 24,800 Twitter followers
  • 93,543 email database size
  • 42,400 Instagram followers
  • 13.4% email open rate
  • 25,214 Snapchat followers
  • 01:03 average session time
  • 1,597,746^ iHeartRadio streams (average monthly)

SOURCE: Nielsen Market Intelligence, July 2018 ^AdsWizz, StreamGuys 2018 

18-39

Year olds

60%

Of ZM's audience 
is female

220,800

Are homeowners


516300

Listeners per
week nationwide

23

markets throughout NZ


Want to see more?

See how clients have integrated their brand with this station.