Client Brief

• Support the launch of e2 Fizzed and differentiate it from it’s competitors.
• Engage with New Zealanders across the country and maximise awareness on the promotion.

Objectives

• Support the launch of the product diversification with mass sampling
• Increase brand awareness of e2 and e2 Fizzed
• Educate target consumers on the new carbonated variant of the fruity drink - e2 Fizzed, highlighting that it is a better carbonated option than the competitors without compromising on taste and brand image.