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Tradestaff

Tradestaff

Mediaworks

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The Challenge: 

Getting the message out about different jobs available in the trades industry in different areas at specific times.

Objectives:

To increase their leads for trade contractors 

Why Tradestaff chose radio

  • The ability for Tradestaff to run both nationwide and regional campaigns meant that they’re able to run different campaigns with different key messages depending on a region’s construction market
  • Ability to track and measure what works for them by tracking the amount of calls and leads generated through their radio advertising as well as the quality of the lead
  • The learnings from their radio campaigns help assist in decision-making for digital and social media activity