This year GfK released the results of an Australian study which revealed what we've always known - radio thrives in summer!
Nearly nine out of ten (86%) respondents indicated they listen to more radio in summer. More importantly 91% of listeners agreed that radio is a great source of information in summer.
Younger audiences show high levels of engagement over summer with 28% of 10-24 year olds saying they like to listen to more radio in summer compared to the rest of the year. A larger number of them (79%) also agreed that they are more likely to listen to media such as radio over summer than watch media.
Social media and website engagement for station brands were also incredibly strong with 64% of young people engaging with radio social media pages over summer and 55% engaging with radio station websites.