Campaign Ideas

International creative guru Ralph van Dijk shares his experience to help you create interesting and effective radio commercials using seven basic formats.

  1. 1. Monologues
  2. 2. Dialogues
  3. 3. Existing Songs
  4. 4. Original Music or Jingles
  5. 5. Celebrity Endorsements
  6. 6. Testimonials
  7. 7. Advertiser-voiced Commercials

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