Listeners love to know what the traffic is doing, when a traffic report comes on they turn up the volume and listen out to hear if the traffic jam they're stuck in is featured! Having a commercial message around this content achieves strong cut through, and Time Saver Traffic does a great job with this. TST delivers up to the minute traffic reports all day across 8 NZME stations (as well as iHeartRadio) within Auckland, Wellington, Christchurch, Tauranga, and Hamilton. There is extended coverage during peak traffic periods.

• Sponsors receive a 8-10 word credits at the start of each report and 15 word credit at the end of each report spoken by the presenter.
• Sponsors can run different messages on different stations and different messages at different times. Credits can be changed within 24hrs
• The credits are read live in the report so no jingles, strings, or client voices are possible.
• Client needs to supply credits, the Thursday prior to week of broadcast.