Why Radio?

Radio offers the least clutter of all mainstream media. So whilst other media are cluttered with category competitors, Radio provides advertisers with true potential for cut-through.

Ad-avoidance on Radio is incredibly low. People rarely switch stations when the ads come on so if your creative is relevant, creative and intriguing Radio will give you the opportunity to really engage with customers old and new.

Key Facts

Radio has the lowest advertising content to editorial ratio vs other mainstream media

Research shows that radio, together with cinema, has the lowest level of advertising avoidance