7. Radio delivers genuine brand partnerships
Radio brands are designed to reflect the values and lifestyles of their target audiences. Radio personalities are much more than presenters, they are specialists at forming genuine bonds and 2-way conversations with their fans.
This means that sponsorships and promotions on Radio really connect with listeners.
When advertisers and stations team-up to create Radio promotions, they generate excitement with listeners and really get them thinking and talking about a product. This makes Radio promotions one of the most effective ways to build brand awareness and increase sales.
Promotions are also a fun and effective way to get products directly into the hands of the target market, especially important in the competitive market of retailing.