Why Radio?

Every network has a unique psychographic profile so advertisers can efficiently target the groups they are most interested in. Added to this is radio’s regional/local structure allowing brands to really focus their activity.

In addition, Radio achieves high net reach and offers unparalleled Effective Reach from 3+ exposures right through the frequency distribution curve.

And because Radio also achieves significantly lower CPMs, low entry-point budgets work harder dollar for dollar while higher levels of investment provide campaign performance that simply can’t be beaten for reach coupled with frequency.

Key Facts:

Radio's tight psychographic and geographic targeting, means low wastage and high levels of efficiency.

In a typical $60k schedule radio is the strongest ‘effective reach’ deliverer for most popular buying demographics compared to other mainstream media

Radio delivers the lowest CPM versus other media