3. Radio delivers efficient targeting & frequency
Every network has a unique psychographic profile so advertisers can efficiently target the groups they are most interested in. Added to this is radio’s regional/local structure allowing brands to really focus their activity.
In addition, Radio achieves high net reach and offers unparalleled Effective Reach from 3+ exposures right through the frequency distribution curve.
And because Radio also achieves significantly lower CPMs, low entry-point budgets work harder dollar for dollar while higher levels of investment provide campaign performance that simply can’t be beaten for reach coupled with frequency.