Campaign Ideas

Campaign Ideas - Original Music or Jingles Image

4. Original Music or Jingles

  • Music sticks in our heads because it communicates on a subconscious level.
  • Music helps maintain a consistent campaign sound and improve recall.
  • Using music consistently will help to leave a brand impression even when the specific message isn't appropriate to the listener.
  • If the music is used across all media the brand impression will be established faster.
  • Production values are important because your ad will be compared to music played on the station.
  • Many jingles sound cheap because of instrumentation or bland vocals. Try to use singers with character and personality.
  • Take into consideration the station's playlist.
  • The best campaigns integrate music with a strong idea.