Campaign Ideas

Campaign Ideas - Celebrity Endorsements Image

5. Celebrity Endorsements

  • Using a celebrity to endorse your product has many advantages and pitfalls.
  • Celebrity endorsement works well for instant brand recognition, conveying brand personality and has a powerful effect on brand awareness if used across media.
  • Choose a celebrity who has a recognizable voice - research showns that listeners don't notice 50% of the celebrities used in radio advertising.
  • Listeners become cynical if the celebrity is endorsing a product unrelated to their area or if they don't sound natural.
  • If possible, try to secure exclusivity for your brand, celebrities often represent several products at the same time.
  • Be aware that it's impossible to control the behavior of celebrities and the type of publicity they may create.