Campaign Ideas

Campaign Ideas - Advertiser-voiced Commercials Image

7. Advertiser-voiced Commercials

  • Many advertisers cannot resist the urge to voice their own ads.
  • Advertiser voiced commercials make sense in the retail sector where the store is named after the owner or if you want to communicate a hands-on approach and experienced advice.
  • If you are simply communicating price and product, the owner is rarely the best person for the job.
  • Very few advertisers have what it takes to make a connection with the audience and most sound amateurish.
  • Even with the most engaging and charismatic advertiser, the commercial still needs an idea.
  • Consider asking the advertiser to interview a loyal customer or record them at home as they interact with their family.
  • Ask advertisers to attempt a song or give a product demonstration on the radio.
  • Being irreverent with the advertiser will add to their celebrity status give customers something to mention when they visit the store.