- The simplicity of a well-written monologue can be effective in engaging listeners in a 'brand conversation'.
- Advertisers often use monologues to represent the target audience but it's more interesting using an actor who seems inappropriate for the product i.e. an elderly woman discussing motorcycles.
- To achieve cut-through, the pace and tone of voice must be natural and the actor needs to be engaging.
- Look for actors with stage or television experience to help define the style and attitude of your advertisment.
- When recording, be sure to include the sub-vocal sounds used in conversation to increase cut-through.
- Make sure your monologue doesn't become a sales rant by varying the pace.
- Be sure comedy-based scripts are funny.