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Coca-Cola Amatil

e2 Fizzed/Coca-Cola Amatil Radio Case Study

NZME - Flava

Client Brief

  • Support the launch of e2 Fizzed and differentiate it from it’s competitors.
  • Engage with New Zealanders across the country and maximise awareness on the promotion.


  • Support the launch of the product diversification with mass sampling
  • Increase brand awareness of e2 and e2 Fizzed
  • Educate target consumers on the new carbonated variant of the fruity drink - e2 Fizzed, highlighting that it is a better carbonated option than the competitors without compromising on taste and brand image.

The Solution

We went straight to the home of active and outgoing youth – the best skate parks. Here we delivered next level e2 Fizzed sampling activations which included skate competitions that locals could compete in, skateboard giveaways, Flava DJs, promotional teams and professional skate demonstrations from New Zealand’s top Pro Skaters.