Invest 11% In Radio To Double Campaign Effectiveness

Ritson Christens Radio The Ultimate Sidekick

Radio Reflects An Ever-Evolving Aotearoa

As the 2023 census approaches, it’s timely to remember that commercial radio provides an excellent opportunity to reach the diverse and ever-evolving population of Aotearoa

10 Things About Radio That May Surprise Brands

To celebrate World Radio Day, we have joined with our partners in The World Radio Alliance to create a resource rich with insights proving the effectiveness of the medium

The Infinite Dial New Zealand 2022

First-ever Infinite Dial® study in New Zealand reveals rich audio landscape

A Deeper Understanding Of Audio Advertising With Neuroscience

The audio advertising industries in NZ, the USA and UK have utilised neuroscience methodologies in recent research projects.

2022 Radio Device Insights Report

The annual radio device insights report conducted by GfK and the Radio Broadcasters Association (RBA) has been released.

Fusion of Radio Currency Data With Audience Insights

This announcement is a New Zealand industry first for radio data and will be delivered on 25 November 2021 in Nielsen Consumer Media Insights (CMI).

In One Ear: Radio & Memory Encoding

Measuring the effectiveness of radio advertising with neuroscience

Vox Pops: Why Do People Listen To The Radio?

We took to the streets of Auckland to understand local listening habits.

Annual Radio Device Insights Report

Utilising data from the S1 2020 Radio Ratings, the report is typically available in June but was delayed due to the COVID-19 lockdowns.

MYTH - Radio's Workday Reach Isn't As Strong As Breakfast

While the workday can often be overlooked for its commuter counterparts, this combination of high reach and time spent listening is a prime advertising opportunity.

Vox Pops: Do Listeners Change Station During The Ads?

In the new installment of our Vox Pops series, we set out to understand the listening habits of Aucklanders.

Audio Logo Index

A new study has ranked creative effectiveness for some of Australia’s biggest radio advertisers, based on the impact of their brand audio logos.

Vox Pops: Does Radio Advertising Influence Purchasing Decisions?

Real Kiwis talk about their radio listening habits.

MYTH - We Should Stop Advertising In A Crisis

While it may be tempting to hunker down and stash our marketing budgets, the reality is that if we cut spending and cut activity we will be worse off in the recovery.

Radio’s Place through the Pandemic

More and more people are turning to radio to help them understand and cope through the pandemic.

MYTH - Radio Isn't Suitable For Branding

We often champion immediacy as a key attribute of radio and perfect for call to action messaging, however, the ability that radio has to build brands shouldn’t be underrated.

MYTH - Young People Don't Listen To The Radio

We're resolving the most common misconceptions about radio, starting with the idea that young people have stopped tuning in.

Celebrating Radio’s Diverse Audiences

Today is UNESCO (United Nations Educational, Scientific and Cultural Organization) World Radio Day. In 2020, the organisation calls on the world’s most widely consumed media to uphold and celebrate diversity – a sentiment we aim to echo on a daily basis here at The Radio Bureau.

Study reveals Millennials and Gen Z are the biggest audio consumers

Study exploring how the audio landscape has changed with the new modes of consumption, and what the surprising truth is about the listening habits of Millennials and Gen Z.

Increasing radio advertising effectiveness through situational relevance

Radio Centre in UK recently partnered with Neuro-Insight to investigate how speaking to consumers at relevant moments affects advertising engagement and memorability.

Deloitte's Predictions for Radio in 2019

The Deloitte Insights’ Technology, Media and Telecommunications Predictions for 2019 has some positive forecasts about radio and its future.

Re-evaluating Radio

With the exception of TV, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social.

The Forecast for the Podcast in 2019

There were more podcasts launched in 2018 than ever before and the number of podcast titles has now ballooned past 600,000.

Radio DJs: The original influencers

Radio DJs have often been referred to as the “original influencers” due to the nature of their relationship with their listeners. They have the power to connect with their audience and influence them like no other media.

Mark Ritson's view on the media landscape in 2019

"Both radio and outdoor are growing, not because the surge in digital media but because of it."

The new audio world explained

Both marketers and advertisers have recently been discussing this idea of the “new audio world” or what some others are calling the “audio renaissance”.

Giving your Brand an Audio Audit

We filmed a short video with Ralph van Dijk about what agencies can do to ensure their clients' radio campaigns are as effective as they can be

Why do people listen to radio?

What are driving factors that influence radio listening?

(Adblockers) can't touch this

Why adblockers haven't effected radio

Ethnic Radio

A growing audience in New Zealand

Summer Radio

This year GfK released the results of an Australian study which revealed what we've always known - radio thrives in summer!