With over 300 individual votes, David and Melina scored a majority of the votes for their "Swimming Jeans" radio ad that was a part of their "Swim Reaper" campaign for Water Safety New Zealand
Bus Lanes - Auckland Transport
The judges commented that this radio creative was very original in its approach and style of the creative idea.
Rips - Water Safety New Zealand
The comments made by our judges about this advertisement was that it has a crystal clear message without being gimmicky or contrived.
Intersections - Auckland Transport
The judges commented that this ad was excellent use of the radio medium whilst creating impact and relevancy for the client
In this campaign, the objective was to bring awareness to the dangers of unfocused driving at Auckland intersections. The idea was based on the insight that external distractions aren’t the only distractions that cause crashes and all too often it’s our own thoughts that are at play. For radio Ogilvy decided to use the familiar voice of Google Maps to show the insidious nature of becoming lost in thought while driving.
That time John Key Didn't - Hawke's Bay Regional Council
The excellent story-telling with this radio script was a highlight for the judges with this particular advertisement.
Hawke’s Bay Regional Council had had a recent spike in train and vehicle collisions. We needed a smart way to remind seasoned rural drivers of a seemingly simple action: to look right, then left. Simple, but something they’ve heard many times before”, say Clemenger BBDO Creatives, Steve Hansen and JP Twaalfhoven. “Radio let us get to drivers in an engaging way, in the moment. With some immersive stories that relook at familiar pop-culture moments through a humourous new lens. And when else do you get to wrap a socially-awkward prime minister, a disgraced internet tycoon and a couple of shame-faced sports stars all into one campaign?