New Zealand has more radio frequencies per capita than any other country in the world. Our diverse range of radio brands each have a band of loyal listeners, giving advertisers a unique platform to tailor stories to specific target audiences.
Information is king. In order to stay ahead of trends and plan the smartest campaigns, access to the latest facts and figures is crucial. GfK’s commercial radio surveys produce invaluable data on who is listening, to what and where.
ORCA is an annual competition to find and celebrate the most effective audio creative on New Zealand commercial radio stations and associated streaming platforms.
The competition is open to agency and independent creatives who have had a campaign on air between 1st July 2021 and 30th June 2022.
The Radio Bureau's new study In One Ear draws upon neuroscience to measure and illustrate the effectiveness of radio advertising on memory encoding.
We took to the streets of Auckland to gain a deeper understanding about the everyday radio listening habits of New Zealanders.
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