TRB's Christmas Countdown

Our annual agency competition begins December 1, with 12 days of prize giving

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Lockdown Listening Changes In Auckland

3.39 million New Zealanders tuning in every week in Total NZ Survey 4 2021

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In One Ear: Radio & Memory Encoding

Measuring the effectiveness of radio advertising with neuroscience

See our new research

Outstanding Radio Creative Awards

2021 winners announced!

And the winner is...

TRB helps agencies navigate the NZ radio landscape

New Zealand has more radio frequencies per capita than any other country in the world. The good news is that gives advertisers exceptional opportunities to target both niche and national audiences - but it can make the campaign planning process a little daunting!

Unbiased & tailored radio advertising advice

That’s where The Radio Bureau comes in. A single source for radio advertising, we help advertisers navigate and optimise for the New Zealand audio landscape. We take pride in working alongside advertising agencies and their clients to provide the most comprehensive, effective and impartial radio solutions possible.

Why choose radio?

A massive 3.39 million New Zealanders (75%) listen to the radio every week. Our diverse range of radio brands and personalities each have a dedicated band of loyal listeners, giving advertisers a unique platform to tailor stories to specific target audiences.

And these stories have reach far beyond the airwaves. Today’s radio traverses the digital space too, with video content and social media engagement now key components in the radio advertising toolkit.

Best of all radio is flexible. Big budget or small, long-term brand building or one-off sales, national or regional – The Radio Bureau can cater to all campaign needs.







Meet our people

Peter Richardson

General Manager

021 222 7969

Peter has been with TRB for 15 years, initially as Finance & Operations Manager before taking over the reigns as General Manager in 2015.

During this time he has overseen the implementation of key projects such as TRB’s radio planning software, TRB Advantage.

His role is to ensure the team at TRB deliver high quality radio solutions to agencies and clients.

Karen McPherson

Group Account Director

027 229 0034

Karen is a Group Account Director at TRB who is passionate about radio. She has close to 20 years of experience in the industry, as well as having worked for a time in the print industry.

She works hard with her clients to find effective media solutions using all the platforms that radio has to offer, and in turn the best possible results.

Fraser McGregor

Group Account Director

021 363 933

Fraser’s role at TRB sees him returning to radio after a near 20 year hiatus from his first ever media role at Channel Z.

Since then he’s worked across a variety of positions including agency side both in planning and client service.

He has also ran his own businesses for nearly a decade across the publishing, content and digital spaces.

Michael Matthews

Strategic Planner/Account Manager

021 113 1779

Michael is a Strategic Planner/Account Manager at the Radio Bureau. He works with his agencies to deliver the best possible schedule for each campaign to ensure the client achieves their marketing goals.

Prior to this he worked for Roy Morgan Research as an account manager and before that as a Marketing Analyst for Allied Domecq and Beam Global in the UK.

Michael has a BA (Hons) in Marketing and Business management which he completed in the UK at Bristol University (UWE).

Thomas Raybould

Strategic Planner/Account Manager

021 268 5227

Tom has worked at The Radio Bureau since his last year of University in 2013. Initially he was a casual and then after graduating he started as a Sales Co-Ordinator, worked his way to Planner and is now a Strategic Planner/Account Manager.

Tom helps his agencies to put together smart and effective radio campaigns while also giving understanding and insight into the latest happenings in the radio industry.

Tom is a Bachelor of Communication Studies graduate from AUT with a major in Radio.

Sheridan Hill

Content & Marketing Manager

027 460 8688

As TRB’s Content & Marketing Manager, Sheridan develops strategies to champion radio as an integral and effective advertising channel.

With almost a decade in the industry, her past roles include Trade Marketing Manager at NZME and Marketing Planning Manager at Global Radio in the UK. Sheridan is another of TRB's Bachelor of Communication Studies graduates from AUT with a major in Radio.

Kenneth D'Souza

Senior Planner

021 142 5936

As a Senior Planner, Kenneth's goal is to deliver optimal radio planning solutions that help clients achieve their marketing goals. In addition, Kenneth also looks after the ratecards and works closely with the software support team regarding improvements to the planning software.

Prior to this he worked in Colenso BDDO / OMD as a research analyst with a focus on market modelling to quantify the effects of advertising and other marketing variables on sales. Prior to that, he worked at Leo Burnett and Lowe Lintas in India.

Kenneth has a MBA with a specialization in Marketing from JB Institute of Management Studies, India.

Jessica Collins

Senior Planner

021 229 8080

Jessica is a Senior Planner who ventured across the ditch to bring over her experience from working for one of Australians largest media companies across the digital and print platforms.

She graduated with a Bachelor in Communications, majoring in Theatre and Media and has worked across several industries since. Jess is passionate about working closely with clients and agencies to achieve great results through strategic planning.

Ellen-Marie Atkinson


021 1366 288

As a Planner, Ellen-Marie works with networks and agencies to provide campaigns that perform effectively for the clients to reach their business goals.

Ellen-Marie started working at TRB in her final year at university as an Intern. After graduating at AUT with a Bachelor of Communications, she moved into the Office Manager/Accounts Assistant role. From there she became a Sales Co-Ordinator and is now a Planner.

Rex Carpenter


021 062 6986

As a planner, Rex works to develop smart and targeted radio schedules for agencies.

Liam Edkins


021 791 754

Liam is a Planner who's key aim is to reach as many ears as possible in the most cost-effective way. After graduating from AUT's Bachelor of Communications, Liam held brand engagement roles at both Mediaworks and NZME before joining TRB as a Sales Co-Ordinator. A recent promotion has seen Liam move into a Planner role.

Julie Cannon

Senior Sales Co-ordinator

021 2169975

Hannah Bourke

Sales Co-Ordinator & Studio Manager

021 039 3137

Hannah is a Sales Co-Ordinator & Studio Manager, working closely with Karen and Michael to get the best content on air for her clients.

Another AUT Bachelor of Communications alumni, Hannah graduated as the top radio student for her year and started as a Sales Coordinator at TRB, later moving into the hybrid Sales Co-Ordinator & Studio Manager role.

Siobhan Cuthill

Sales Co-Ordinator

021 0292 4053

Siobhan is a Sales Co-Ordinator who works closely with Fraser, Tom and their agencies.

In 2019, Siobhan graduated from AUT with a Bachelor of Communications, majoring in Radio.

Anna Farrell

Sales Co-Ordinator

021 034 0139

Anna is the newest member of the team having recently graduated from the AUT Bachelor of Communications degree, majoring in radio.

As a Sales Co-Ordinator, Anna works closely with Karen, Michael and their agencies to deliver campaigns that cut through.

Bianca Deyzel

Office Manager & Accounts Executive

021 0868 3167

Bianca assists the TRB team as Office Manager & Accounts Executive.
Bianca is a dedicated, goal-orientated, management and administration professional with 15 years of supervisory management and administration experience.