We're aware that it's a combination of both media and creative that drives effective advertising campaigns, so each year TRB celebrates the latest and greatest radio creative with the ORCA.
The ORCA provide the opportunity to showcase the most innovative, clever and downright outstanding radio creative that not only sounds good but drives results for the brand.
It's time for creatives to take to the airwaves in their quest to be crowned radio copywriting royalty!
The Grand ORCA
$10,000 cash prize
$10,000 radio schedule for the client
Invite to an exclusive lunch for finalists
The People's Choice
$2,000 cash prize
$5,000 radio schedule for the client
Invite to an exclusive lunch for finalists
Multiple Awards and Categories
The competition is open to creatives whose campaign audio will air on a New Zealand commercial radio station within the competition period of June 30th 2020 to June 30th 2021.
All finalists will be invited to an exclusive lunch where the winner of the 2021 Grand ORCA and People’s Choice Award will be presented.
Our 2021 ORCA Judging Panel
Who's picking the Grand ORCA?
Stay tuned, judges will be announced soon!
Think you have what it takes?
Entries open on January 18 2021 and close on June 30 2021 at 5pm. Submissions received after this time will not be accepted.
Creatives working at The Radio Bureau, NZME, MediaWorks or any other independent radio station in New Zealand are excluded from the competition. We instead recommend these individuals enter the industry specific New Zealand Radio Awards.
