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2021 ORCA Judges Announced
The 2021 judging panel for The Radio Bureau’s ORCA (Outstanding Radio Creative Awards) has today been announced
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Vox Pops: Why Do People Listen To The Radio?
We took to the streets of Auckland to understand local listening habits.
Event Footage: Tuning In To Radio's Highly Engaged Audiences
Hear from keynote speakers Jay Reeve (The Rock) and Stacey Morrison (The Hits) at TRB's Auckland breakfast event.
ORCA Entries Open
Entries are now open for the 2021 Outstanding Radio Creative Awards (ORCA).
Revisiting Our 2020 Radio Refresher
At the beginning of 2020, bright eyed and optimistic for the year ahead, we published an article called A 2020 Radio Refresher. Rather than create a brand new list, we have chosen to revisit our 2020 refresher with the hindsight of the past 12 months.
2020 Christmas Countdown
Find all of this year's winners here!
ORCA 2020 Winners On Harnessing The Creativity Of Radio
“It’s such a great story-telling platform. You can be incredibly simple and understated in what you say, or you can take people on an epic journey, fuelled by their own imagination."
2020 ORCA Winners Announced
2020 Outstanding Radio Creative Awards (ORCA) winners have today been announced.
Annual Radio Device Insights Report
Utilising data from the S1 2020 Radio Ratings, the report is typically available in June but was delayed due to the COVID-19 lockdowns.
2020 Student ORCA Finalists Announced
Media Design School has made a clean sweep of the Student ORCA, with students James McCulloch & Kathryn Prince joining Robyn Ramsey & Luke Roxburgh as 2020 finalists.
2020 ORCA Finalists Announced
Finalists for the 2020 Outstanding Radio Creative Awards (ORCA) have today been announced.
Brand Safety In 2020
Just 15% of survey respondents said that they trust what they read on social media is accurate. This figure jumped to 59% for Radio.
Best Client Promotions from the 2020 Radio Awards
Showcasing the campaigns that took top honours in the world of radio this year.
MYTH - Radio's Workday Reach Isn't As Strong As Breakfast
While the workday can often be overlooked for its commuter counterparts, this combination of high reach and time spent listening is a prime advertising opportunity.
Vox Pops: Do Listeners Change Station During The Ads?
In the new installment of our Vox Pops series, we set out to understand the listening habits of Aucklanders.
Audio Logo Index
A new study has ranked creative effectiveness for some of Australia’s biggest radio advertisers, based on the impact of their brand audio logos.
Vox Pops: Does Radio Advertising Influence Purchasing Decisions?
Real Kiwis talk about their radio listening habits.
2020 ORCA Judges Announced
The judges for The Radio Bureau’s annual Outstanding Radio Creative Awards (ORCA) have today been announced.
3.3 Million Kiwis Listening To Commercial Radio
Connecting Communities. Creating Conversation. Keeping Kiwis Up To Date 24/7.
MYTH - We Should Stop Advertising In A Crisis
While it may be tempting to hunker down and stash our marketing budgets, the reality is that if we cut spending and cut activity we will be worse off in the recovery.
Radio’s Place through the Pandemic
More and more people are turning to radio to help them understand and cope through the pandemic.
The Future Of Radio In The Modern Media Mix
Video footage of our March 10 event with James Cridland.
MYTH - Radio Isn't Suitable For Branding
We often champion immediacy as a key attribute of radio and perfect for call to action messaging, however, the ability that radio has to build brands shouldn’t be underrated.
MYTH - Young People Don't Listen To The Radio
We're resolving the most common misconceptions about radio, starting with the idea that young people have stopped tuning in.
What TRB Loves About Radio
In the spirit of Valentines Day, here's what the TRB team love about radio...
Celebrating Radio’s Diverse Audiences
Today is UNESCO (United Nations Educational, Scientific and Cultural Organization) World Radio Day. In 2020, the organisation calls on the world’s most widely consumed media to uphold and celebrate diversity – a sentiment we aim to echo on a daily basis here at The Radio Bureau.
Placing More Importance On Creative
While we’re holding strong on strategy, it’s peak time for the industry to collectively channel energy into making sure the creative message is marrying the media and in turn achieving the client’s objectives.
A 2020 Radio Refresher
The six key benefits of radio as an advertising platform, and how they apply to you.
The Loudest Radio Moments of 2019
The most memorable moments of the year that was - As voted by you!
TRB's Christmas Competition
Deck the office halls, it's time for our annual advent calendar...
Unwrapping the Appeal of Christmas Ads
Nothing signals the start of the festive season quite like the flurry of Christmas ads that make us laugh, cry, reach for our wallets and give us something to talk about with extended family. But do they really work?
Study reveals Millennials and Gen Z are the biggest audio consumers
Study exploring how the audio landscape has changed with the new modes of consumption, and what the surprising truth is about the listening habits of Millennials and Gen Z.
Media Design School Students Win at TRB Student Outstanding Radio Creative Awards
Media Design School students have taken out both the top prize and the runner-up spot at the TRB Student Outstanding Radio Creative Awards (ORCA).
Best Campaigns from the 2019 Radio Awards
Showcasing some of the amazing work commercial radio produces for brands.
Increasing radio advertising effectiveness through situational relevance
Radio Centre in UK recently partnered with Neuro-Insight to investigate how speaking to consumers at relevant moments affects advertising engagement and memorability.
Deloitte's Predictions for Radio in 2019
The Deloitte Insights’ Technology, Media and Telecommunications Predictions for 2019 has some positive forecasts about radio and its future.
With the exception of TV, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social.
Valentine's Day Promotion
Why do people love and engage with radio? We talked to some of our content directors to find out.
The Forecast for the Podcast in 2019
There were more podcasts launched in 2018 than ever before and the number of podcast titles has now ballooned past 600,000.
Radio DJs: The original influencers
Radio DJs have often been referred to as the “original influencers” due to the nature of their relationship with their listeners. They have the power to connect with their audience and influence them like no other media.
Mark Ritson's view on the media landscape in 2019
"Both radio and outdoor are growing, not because the surge in digital media but because of it."
TRB Annual Xmas Promo 2018
It's that time of year again and this year we've got over 10k worth of prizes to be won!
The new audio world explained
Both marketers and advertisers have recently been discussing this idea of the “new audio world” or what some others are calling the “audio renaissance”.
Listen to your Inner Voice Effies 2018 Promo
Guess which radio host voiced each clip and be in to win one of two Glamping Getaways
Giving your Brand an Audio Audit
We filmed a short video with Ralph van Dijk about what agencies can do to ensure their clients' radio campaigns are as effective as they can be
Best Campaigns from the 2018 Radio Awards
Some of the great campaigns recognised in 2018 for future inspiration to show you just what radio can achieve
TRB Student ORCA Winner, Runner-up and Finalists
AUT advertising student takes out the inaugural TRB Student ORCA
TRB Student ORCA 2018
The Student ORCA challenges ad students to explore the creative possibilities of radio by creating an outstanding radio commercial
What does the connected car mean for radio?
Autonomous Vehicles or AV’s are about to take radio onto another technological journey
Why do people listen to radio?
What are driving factors that influence radio listening?
(Adblockers) can't touch this
Why adblockers haven't effected radio
Marketing Association Sunrise Session
Telling your brand story through Radio
Radio meets Outdoor: A striking partnership
Used together, radio and OOH has the ability to deliver a fully integrated message through sight and sound to an on-the-go audience.
Smart speakers will let you talk to your radio
Our relationship with brands is set to change as screenless browsing becomes more popular
TRB Xmas Promo
Keep an eye out on our social media for updates on what you need to do to win
A growing audience in New Zealand
This year GfK released the results of an Australian study which revealed what we've always known - radio thrives in summer!
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