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2021 ORCA Judges Announced

2021 ORCA Judges Announced

The 2021 judging panel for The Radio Bureau’s ORCA (Outstanding Radio Creative Awards) has today been announced

Events
Vox Pops: Why Do People Listen To The Radio?

Vox Pops: Why Do People Listen To The Radio?

We took to the streets of Auckland to understand local listening habits.

Insights
Event Footage: Tuning In To Radio's Highly Engaged Audiences

Event Footage: Tuning In To Radio's Highly Engaged Audiences

Hear from keynote speakers Jay Reeve (The Rock) and Stacey Morrison (The Hits) at TRB's Auckland breakfast event.

Events
ORCA Entries Open

ORCA Entries Open

Entries are now open for the 2021 Outstanding Radio Creative Awards (ORCA).

Promotions
Revisiting Our 2020 Radio Refresher

Revisiting Our 2020 Radio Refresher

At the beginning of 2020, bright eyed and optimistic for the year ahead, we published an article called A 2020 Radio Refresher. Rather than create a brand new list, we have chosen to revisit our 2020 refresher with the hindsight of the past 12 months.

Industry
2020 Christmas Countdown

2020 Christmas Countdown

Find all of this year's winners here!

Promotions
ORCA 2020 Winners On Harnessing The Creativity Of Radio

ORCA 2020 Winners On Harnessing The Creativity Of Radio

“It’s such a great story-telling platform. You can be incredibly simple and understated in what you say, or you can take people on an epic journey, fuelled by their own imagination."

Industry
2020 ORCA Winners Announced

2020 ORCA Winners Announced

2020 Outstanding Radio Creative Awards (ORCA) winners have today been announced.

Events
Annual Radio Device Insights Report

Annual Radio Device Insights Report

Utilising data from the S1 2020 Radio Ratings, the report is typically available in June but was delayed due to the COVID-19 lockdowns.

Insights
2020 Student ORCA Finalists Announced

2020 Student ORCA Finalists Announced

Media Design School has made a clean sweep of the Student ORCA, with students James McCulloch & Kathryn Prince joining Robyn Ramsey & Luke Roxburgh as 2020 finalists.

Events
2020 ORCA Finalists Announced

2020 ORCA Finalists Announced

Finalists for the 2020 Outstanding Radio Creative Awards (ORCA) have today been announced.

Events
Brand Safety In 2020

Brand Safety In 2020

Just 15% of survey respondents said that they trust what they read on social media is accurate. This figure jumped to 59% for Radio. 

Other
Best Client Promotions from the 2020 Radio Awards

Best Client Promotions from the 2020 Radio Awards

Showcasing the campaigns that took top honours in the world of radio this year.

Industry
MYTH - Radio's Workday Reach Isn't As Strong As Breakfast

MYTH - Radio's Workday Reach Isn't As Strong As Breakfast

While the workday can often be overlooked for its commuter counterparts, this combination of high reach and time spent listening is a prime advertising opportunity.

Insights
Vox Pops: Do Listeners Change Station During The Ads?

Vox Pops: Do Listeners Change Station During The Ads?

In the new installment of our Vox Pops series, we set out to understand the listening habits of Aucklanders.

Insights
Audio Logo Index

Audio Logo Index

A new study has ranked creative effectiveness for some of Australia’s biggest radio advertisers, based on the impact of their brand audio logos.

Insights
Vox Pops: Does Radio Advertising Influence Purchasing Decisions?

Vox Pops: Does Radio Advertising Influence Purchasing Decisions?

Real Kiwis talk about their radio listening habits.

Insights
2020 ORCA Judges Announced

2020 ORCA Judges Announced

The judges for The Radio Bureau’s annual Outstanding Radio Creative Awards (ORCA) have today been announced.

Events
3.3 Million Kiwis Listening To Commercial Radio

3.3 Million Kiwis Listening To Commercial Radio

Connecting Communities. Creating Conversation. Keeping Kiwis Up To Date 24/7.

Industry
MYTH - We Should Stop Advertising In A Crisis

MYTH - We Should Stop Advertising In A Crisis

While it may be tempting to hunker down and stash our marketing budgets, the reality is that if we cut spending and cut activity we will be worse off in the recovery.

Insights
Radio’s Place through the Pandemic

Radio’s Place through the Pandemic

More and more people are turning to radio to help them understand and cope through the pandemic.

Insights
The Future Of Radio In The Modern Media Mix

The Future Of Radio In The Modern Media Mix

Video footage of our March 10 event with James Cridland.

Events
MYTH - Radio Isn't Suitable For Branding

MYTH - Radio Isn't Suitable For Branding

We often champion immediacy as a key attribute of radio and perfect for call to action messaging, however, the ability that radio has to build brands shouldn’t be underrated.

Insights
MYTH - Young People Don't Listen To The Radio

MYTH - Young People Don't Listen To The Radio

We're resolving the most common misconceptions about radio, starting with the idea that young people have stopped tuning in.

Insights
What TRB Loves About Radio

What TRB Loves About Radio

In the spirit of Valentines Day, here's what the TRB team love about radio...

Other
Celebrating Radio’s Diverse Audiences

Celebrating Radio’s Diverse Audiences

Today is UNESCO (United Nations Educational, Scientific and Cultural Organization) World Radio Day. In 2020, the organisation calls on the world’s most widely consumed media to uphold and celebrate diversity – a sentiment we aim to echo on a daily basis here at The Radio Bureau.

Insights
Placing More Importance On Creative

Placing More Importance On Creative

While we’re holding strong on strategy, it’s peak time for the industry to collectively channel energy into making sure the creative message is marrying the media and in turn achieving the client’s objectives.

Industry
A 2020 Radio Refresher

A 2020 Radio Refresher

The six key benefits of radio as an advertising platform, and how they apply to you.

Industry
The Loudest Radio Moments of 2019

The Loudest Radio Moments of 2019

The most memorable moments of the year that was - As voted by you!

Industry
TRB's Christmas Competition

TRB's Christmas Competition

Deck the office halls, it's time for our annual advent calendar...

Promotions
Unwrapping the Appeal of Christmas Ads

Unwrapping the Appeal of Christmas Ads

Nothing signals the start of the festive season quite like the flurry of Christmas ads that make us laugh, cry, reach for our wallets and give us something to talk about with extended family. But do they really work?

Innovation
Study reveals Millennials and Gen Z are the biggest audio consumers

Study reveals Millennials and Gen Z are the biggest audio consumers

Study exploring how the audio landscape has changed with the new modes of consumption, and what the surprising truth is about the listening habits of Millennials and Gen Z.

Insights
Media Design School Students Win at TRB Student Outstanding Radio Creative Awards

Media Design School Students Win at TRB Student Outstanding Radio Creative Awards

Media Design School students have taken out both the top prize and the runner-up spot at the TRB Student Outstanding Radio Creative Awards (ORCA).

Industry
Best Campaigns from the 2019 Radio Awards

Best Campaigns from the 2019 Radio Awards

Showcasing some of the amazing work commercial radio produces for brands.

Industry
Increasing radio advertising effectiveness through situational relevance

Increasing radio advertising effectiveness through situational relevance

Radio Centre in UK recently partnered with Neuro-Insight to investigate how speaking to consumers at relevant moments affects advertising engagement and memorability.

Insights
Deloitte's Predictions for Radio in 2019

Deloitte's Predictions for Radio in 2019

The Deloitte Insights’ Technology, Media and Telecommunications Predictions for 2019 has some positive forecasts about radio and its future.

Insights
Re-evaluating Radio

Re-evaluating Radio

With the exception of TV, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social.

Insights
Valentine's Day Promotion

Valentine's Day Promotion

Why do people love and engage with radio? We talked to some of our content directors to find out.

Promotions
The Forecast for the Podcast in 2019

The Forecast for the Podcast in 2019

There were more podcasts launched in 2018 than ever before and the number of podcast titles has now ballooned past 600,000.

Insights
Radio DJs: The original influencers

Radio DJs: The original influencers

Radio DJs have often been referred to as the “original influencers” due to the nature of their relationship with their listeners. They have the power to connect with their audience and influence them like no other media.

Insights
Mark Ritson's view on the media landscape in 2019

Mark Ritson's view on the media landscape in 2019

"Both radio and outdoor are growing, not because the surge in digital media but because of it."

Insights
TRB Annual Xmas Promo 2018

TRB Annual Xmas Promo 2018

It's that time of year again and this year we've got over 10k worth of prizes to be won!

Promotions
The new audio world explained

The new audio world explained

Both marketers and advertisers have recently been discussing this idea of the “new audio world” or what some others are calling the “audio renaissance”.

Insights
Listen to your Inner Voice Effies 2018 Promo

Listen to your Inner Voice Effies 2018 Promo

Guess which radio host voiced each clip and be in to win one of two Glamping Getaways

Promotions
Giving your Brand an Audio Audit

Giving your Brand an Audio Audit

We filmed a short video with Ralph van Dijk about what agencies can do to ensure their clients' radio campaigns are as effective as they can be

Insights
Best Campaigns from the 2018 Radio Awards

Best Campaigns from the 2018 Radio Awards

Some of the great campaigns recognised in 2018 for future inspiration to show you just what radio can achieve

Industry
TRB Student ORCA Winner, Runner-up and Finalists

TRB Student ORCA Winner, Runner-up and Finalists

AUT advertising student takes out the inaugural TRB Student ORCA

Industry
TRB Student ORCA 2018

TRB Student ORCA 2018

The Student ORCA challenges ad students to explore the creative possibilities of radio by creating an outstanding radio commercial

Industry
What does the connected car mean for radio?

What does the connected car mean for radio?

Autonomous Vehicles or AV’s are about to take radio onto another technological journey

Technology
Why do people listen to radio?

Why do people listen to radio?

What are driving factors that influence radio listening?

Insights
(Adblockers) can't touch this

(Adblockers) can't touch this

Why adblockers haven't effected radio

Insights
Marketing Association Sunrise Session

Marketing Association Sunrise Session

Telling your brand story through Radio

Events
Radio meets Outdoor: A striking partnership

Radio meets Outdoor: A striking partnership

Used together, radio and OOH has the ability to deliver a fully integrated message through sight and sound to an on-the-go audience.

Innovation
Smart speakers will let you talk to your radio

Smart speakers will let you talk to your radio

Our relationship with brands is set to change as screenless browsing becomes more popular

Technology
TRB Xmas Promo

TRB Xmas Promo

Keep an eye out on our social media for updates on what you need to do to win

Other
Ethnic Radio

Ethnic Radio

A growing audience in New Zealand

Insights
Summer Radio

Summer Radio

This year GfK released the results of an Australian study which revealed what we've always known - radio thrives in summer!

Insights