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Increasing radio advertising effectiveness through situational relevance
Radio Centre in UK recently partnered with Neuro-Insight to investigate how speaking to consumers at relevant moments affects advertising engagement and memorability.
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Deloitte's Predictions for Radio in 2019
The Deloitte Insights’ Technology, Media and Telecommunications Predictions for 2019 has some positive forecasts about radio and its future.
With the exception of TV, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social.
Valentine's Day Promotion
Why do people love and engage with radio? We talked to some of our content directors to find out.
The Forecast for the Podcast in 2019
There were more podcasts launched in 2018 than ever before and the number of podcast titles has now ballooned past 600,000.
Radio DJs: The original influencers
Radio DJs have often been referred to as the “original influencers” due to the nature of their relationship with their listeners. They have the power to connect with their audience and influence them like no other media.
Mark Ritson's view on the media landscape in 2019
"Both radio and outdoor are growing, not because the surge in digital media but because of it."
TRB Annual Xmas Promo 2018
It's that time of year again and this year we've got over 10k worth of prizes to be won!
The new audio world explained
Both marketers and advertisers have recently been discussing this idea of the “new audio world” or what some others are calling the “audio renaissance”.
Listen to your Inner Voice Effies 2018 Promo
Guess which radio host voiced each clip and be in to win one of two Glamping Getaways
Giving your Brand an Audio Audit
We filmed a short video with Ralph van Dijk about what agencies can do to ensure their clients' radio campaigns are as effective as they can be
Best Campaigns from the 2018 Radio Awards
Some of the great campaigns recognised in 2018 for future inspiration to show you just what radio can achieve
TRB Student ORCA Winner, Runner-up and Finalists
AUT advertising student takes out the inaugural TRB Student ORCA
TRB Student ORCA 2018
The Student ORCA challenges ad students to explore the creative possibilities of radio by creating an outstanding radio commercial
What does the connected car mean for radio?
Autonomous Vehicles or AV’s are about to take radio onto another technological journey
Why do people listen to radio?
What are driving factors that influence radio listening?
(Adblockers) can't touch this
Why adblockers haven't effected radio
Marketing Association Sunrise Session
Telling your brand story through Radio
Radio meets Outdoor: A striking partnership
Used together, radio and OOH has the ability to deliver a fully integrated message through sight and sound to an on-the-go audience.
Smart speakers will let you talk to your radio
Our relationship with brands is set to change as screenless browsing becomes more popular
TRB Xmas Promo
Keep an eye out on our social media for updates on what you need to do to win
A growing audience in New Zealand
This year GfK released the results of an Australian study which revealed what we've always known - radio thrives in summer!
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