News & Info

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Media Design School Students Win at TRB Student Outstanding Radio Creative Awards

Media Design School Students Win at TRB Student Outstanding Radio Creative Awards

Media Design School students have taken out both the top prize and the runner-up spot at the TRB Student Outstanding Radio Creative Awards (ORCA).

Industry
Best Campaigns from the 2019 Radio Awards

Best Campaigns from the 2019 Radio Awards

Showcasing some of the amazing work commercial radio produces for brands.

Industry
Increasing radio advertising effectiveness through situational relevance

Increasing radio advertising effectiveness through situational relevance

Radio Centre in UK recently partnered with Neuro-Insight to investigate how speaking to consumers at relevant moments affects advertising engagement and memorability.

Insights
Deloitte's Predictions for Radio in 2019

Deloitte's Predictions for Radio in 2019

The Deloitte Insights’ Technology, Media and Telecommunications Predictions for 2019 has some positive forecasts about radio and its future.

Insights
Re-evaluating Radio

Re-evaluating Radio

With the exception of TV, advertisers undervalue traditional media, especially radio. They overrate the value of online video and paid social.

Insights
Valentine's Day Promotion

Valentine's Day Promotion

Why do people love and engage with radio? We talked to some of our content directors to find out.

Promotions
The Forecast for the Podcast in 2019

The Forecast for the Podcast in 2019

There were more podcasts launched in 2018 than ever before and the number of podcast titles has now ballooned past 600,000.

Insights
Radio DJs: The original influencers

Radio DJs: The original influencers

Radio DJs have often been referred to as the “original influencers” due to the nature of their relationship with their listeners. They have the power to connect with their audience and influence them like no other media.

Insights
Mark Ritson's view on the media landscape in 2019

Mark Ritson's view on the media landscape in 2019

"Both radio and outdoor are growing, not because the surge in digital media but because of it."

Insights
TRB Annual Xmas Promo 2018

TRB Annual Xmas Promo 2018

It's that time of year again and this year we've got over 10k worth of prizes to be won!

Promotions
The new audio world explained

The new audio world explained

Both marketers and advertisers have recently been discussing this idea of the “new audio world” or what some others are calling the “audio renaissance”.

Insights
Listen to your Inner Voice Effies 2018 Promo

Listen to your Inner Voice Effies 2018 Promo

Guess which radio host voiced each clip and be in to win one of two Glamping Getaways

Promotions
Giving your Brand an Audio Audit

Giving your Brand an Audio Audit

We filmed a short video with Ralph van Dijk about what agencies can do to ensure their clients' radio campaigns are as effective as they can be

Insights
Best Campaigns from the 2018 Radio Awards

Best Campaigns from the 2018 Radio Awards

Some of the great campaigns recognised in 2018 for future inspiration to show you just what radio can achieve

Industry
TRB Student ORCA Winner, Runner-up and Finalists

TRB Student ORCA Winner, Runner-up and Finalists

AUT advertising student takes out the inaugural TRB Student ORCA

Industry
TRB Student ORCA 2018

TRB Student ORCA 2018

The Student ORCA challenges ad students to explore the creative possibilities of radio by creating an outstanding radio commercial

Industry
What does the connected car mean for radio?

What does the connected car mean for radio?

Autonomous Vehicles or AV’s are about to take radio onto another technological journey

Technology
Why do people listen to radio?

Why do people listen to radio?

What are driving factors that influence radio listening?

Insights
(Adblockers) can't touch this

(Adblockers) can't touch this

Why adblockers haven't effected radio

Insights
Marketing Association Sunrise Session

Marketing Association Sunrise Session

Telling your brand story through Radio

Events
Radio meets Outdoor: A striking partnership

Radio meets Outdoor: A striking partnership

Used together, radio and OOH has the ability to deliver a fully integrated message through sight and sound to an on-the-go audience.

Innovation
Smart speakers will let you talk to your radio

Smart speakers will let you talk to your radio

Our relationship with brands is set to change as screenless browsing becomes more popular

Technology
TRB Xmas Promo

TRB Xmas Promo

Keep an eye out on our social media for updates on what you need to do to win

Other
Ethnic Radio

Ethnic Radio

A growing audience in New Zealand

Insights
Summer Radio

Summer Radio

This year GfK released the results of an Australian study which revealed what we've always known - radio thrives in summer!

Insights