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In One Ear: Radio & Memory Encoding

date 23rd June 2021
user Post by Sheridan Hill

The Radio Bureau's new study In One Ear draws upon neuroscience to measure and illustrate the effectiveness of radio advertising on memory encoding. TRB partnered with Neuro-Insight to deliver a comprehensive research project, compiled through physical fieldwork with 197 participants who were fitted with the latest SST (steady state topography) technology while exposed to advertising.

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