The judges for The Radio Bureau’s annual Outstanding Radio Creative Awards (ORCA) have today been announced. Representing varied disciplines across the industry, the panel is well equipped to crown 2020’s radio copywriting royalty:
Each year The Radio Bureau set out to recognise and endorse outstanding radio creative with the ORCA. TRB aims to encourage creatives in the advertising industry to let their talents loose and explore the many options afforded by radio.
ORCA is open to any creatives that have their campaign creative air on a New Zealand commercial radio station during the competition period (16 September 2019-6 July 2020). Judging will be based on four criteria: creativity, execution, effectiveness and innovation.
The Grand ORCA winner will take home a $10,000 cash prize and a $10,000 client radio campaign. There will also be an opportunity to win the People’s Choice Award – a $2,000 cash prize and a $5,000 client radio campaign.
James Mok – Managing Director / VMLY&R Auckland
Before taking the MD role at VMLY&R, James was the NZ Chief Creative Officer and APAC Executive Creative Director at FCB. Prior to that James was a founding creative partner at indie agency, Generator, and held creative roles at Saatchi & Saatchi, Clemenger Australia and HKM. James was a founding member of FCB’s global creative council and has judged at Cannes Lions, D&AD, Clios and AWARD.
Bex Radford – Creative Partner / BC&F Dentsu
Bex is a new breed of creative leader who looks beyond traditional solutions. With deep experience in building global brands and leading multidisciplinary teams, she’s convinced creativity is every brand’s biggest unfair advantage.
As BC&F Dentsu’s Creative Partner, Bex’s focus is on cultivating distinctive creativity across our people and projects. She brings both traditional and non-traditional creative experience to the table, having spent over a decade working at award-winning agencies, scrappy start-ups, global fashion powerhouses and design-thinking consultancies, across Europe, the USA and New Zealand. Her happy place is solving interesting problems with interesting people.
Leisa Wall – Executive Creative Director / FCB New Zealand
An avid collector, Leisa has business cards from Ogilvy, Lowe Worldwide, Saatchi & Saatchi and FCB, where Leisa has led the way for the last 10 years. She’s also amassed an impressive array of paperweights from Axis, Cannes, D&AD, AWARD, One Show, Spikes and was once voted “Most likely to be really really good at advertising”.
Leisa has turned her hand to everything from brand campaigns for American Express in New York, to Family Violence in New Zealand. From training Pukekos to paint, to training men to check their balls.
JP Twaalfhoven – Senior Writer / Clemenger BBDO
JP is a thinker and tinkerer - Whether creating infinite possibilities to keep pedestrians alert in The Conscious Crossing. Turning graphic seatbelt wounds into stoic badges of honour in Belted Survivors. Weaving history’s most iconic voices together in bold new speech, Gen Less. Leveraging topical moments to deliver the perils of trains with Look Right, Look Left. Or intersecting medicine and fashion with co-founded company KYT Bags.
His work has - Been ranked in the WARC 100. Made The Good Report’s Top 40 Campaigns for Good. Featured on the cover of Lürzer's Archive. Exhibited at Poster House Gallery in New York. Been pitched live on stage at D&AD’s Side Hustle comp. And earned metal at all major shows.
Dr Matt Mollgaard - Head of Department: Radio & Audio Media / AUT University
Dr Matt Mollgaard has over 30 years involvement with radio as a broadcaster, manager, creative and academic. Matt is Head of the Department of Radio & Audio Media at AUT and teaches audio writing, performance and research skills. He publishes on radio and associated topics and travels the world to speak and hear about radio and audio media. Matt started Bayrock FM in the Bay of Plenty and has a cat called Miffy.
Entries close 29 June 2020 at 5pm.
ORCA is not open to creatives working at The Radio Bureau, NZME, MediaWorks or any other independent radio station in New Zealand.
Find out more at https://www.trb.co.nz/orca