There are two prize categories for the competition, with judging based on four criteria: creativity, execution, effectiveness, and innovation.
The competition is open to creatives whose campaign audio will air on a New Zealand commercial radio station within the competition period of June 30th 2020 to June 30th 2021. A person/team can enter more than once and submit multiple entries, however only one entry per person/team is eligible to win.
The 2020 Grand ORCA winners were Tim Thach and Brooke Wiley from Stanley St for their Rebel Sport campaign ‘Find Your Rhythm’. Judges praised their use of relevant SFX rather than a voice over to convey their message.
People’s Choice Award winners for the second-year running were David Shirley and Melina Fiolitakis from FCB for their PAK’nSAVE campaign ‘Savey’. Judges praised their use of ad length as a creative tool.
TRB General Manager Peter Richardson says, “After what was record breaking year for entries, we’re excited to see the creativity that will come through in the 2021 competition. We’ve heard some very smart uses of audio on air in past months, so the soon to be announced judges will have some hard decisions ahead of them.”
ORCA entries are notoriously easy to complete, with just an audio file and basic campaign details required at trb.co.nz/orca. Entries close on June 30th 2021 at 5pm.
Aware that it is a combination of both media and creative that drives effective campaigns, TRB each year celebrates outstanding radio creative with the ORCA.
Creatives working at TRB, NZME, MediaWorks or any other independent radio station in New Zealand are excluded from the competition, as these individuals are served by the industry specific New Zealand Radio Awards.