393000

Total listeners
per week

18375

Weekly unique
browsers

24203

Facebook

likes

About Coast

Coast is a nationwide easy listening music format, playing hits curated by the best in the business. With relatable on-air hosts and a laid-back vibe, Coast is he perfect easy listening choice for your wake-up, commute, at home listening- or simply unwinding with friends across the weekend.

Audience

Coast listeners put their family and friends first and thrive on providing a safe and happy home for all to enjoy. They are actively involved in their local community but love to escape from time to time and reward themselves with a getaway.

Coast listeners are financially comfortable but very practical and believe in working hard but remaining humble.

Audience Habits

  • 234,000 household shoppers
  • 71,200 business decision makers

Online Audience

  • 61,000 people tune into coast on iHeartRadio

Programming

  • Jase + Bernie: 6am-10am Weekdays - Coast through your morning with Jason Reeves and Bernadette Oliver-Kirby, with the latest news every 20 minutes and the music you love
  • Brian Kelly: 6am-10am Weekdays (Tauranga, Thames and Coromandel) - Your Coast local morning show is hosted by Brian Kelly, delivering a show to set you up for the day across the beautiful Bay of Plenty and Coromandel
  • Lorna Subritzky: 10am-3pm Weekdays - Coast through the day with Lorna whether that's in the car, at home or at work
  • Mel + JT: 3pm-7pm Weekdays - Mel and JT deliver the music you love for the drive home, getting ready for dinner or a night out. There's also lots of news, traffic updates and prizes to wrap up the day
  • Rick Morin: 7pm-12am Weekdays - Rick's all about the music with features every night including the 70s at Seven ad the 80s at Eight

SOURCE: GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand Survey 2 (NB Waikato Survey 3/2017) 2019, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.
Nielsen Market Intelligence, AdsWizz, StreamGuys 2019

40-64

The “Baby Boomers” are the main

listeners of Coast.

53%

Of Coast’s

listeners are females.


Coast Regions

393000

Listeners reached per

week nationwide.

18

Total markets

throughout New Zealand.