Total listeners
per week


Weekly unique




About Coast

Coast is a nationwide easy listening music format, playing hits curated by the best in the business. With relatable on-air hosts and a laid-back vibe, Coast is he perfect easy listening choice for your wake-up, commute, at home listening- or simply unwinding with friends across the weekend.


Coast listeners put their family and friends first and thrive on providing a safe and happy home for all to enjoy. They are actively involved in their local community but love to escape from time to time and reward themselves with a getaway.

Coast listeners are financially comfortable but very practical and believe in working hard but remaining humble.

Audience Habits

  • 234,000 household shoppers
  • 71,200 business decision makers

Online Audience

  • 61,000 people tune into coast on iHeartRadio


  • Jase + Bernie: 6am-10am Weekdays - Coast through your morning with Jason Reeves and Bernadette Oliver-Kirby, with the latest news every 20 minutes and the music you love
  • Brian Kelly: 6am-10am Weekdays (Tauranga, Thames and Coromandel) - Your Coast local morning show is hosted by Brian Kelly, delivering a show to set you up for the day across the beautiful Bay of Plenty and Coromandel
  • Lorna Subritzky: 10am-3pm Weekdays - Coast through the day with Lorna whether that's in the car, at home or at work
  • Mel + JT: 3pm-7pm Weekdays - Mel and JT deliver the music you love for the drive home, getting ready for dinner or a night out. There's also lots of news, traffic updates and prizes to wrap up the day
  • Rick Morin: 7pm-12am Weekdays - Rick's all about the music with features every night including the 70s at Seven ad the 80s at Eight

SOURCE: GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand Survey 2 (NB Waikato Survey 3/2017) 2019, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.
Nielsen Market Intelligence, AdsWizz, StreamGuys 2019


The “Baby Boomers” are the main

listeners of Coast.


Of Coast’s

listeners are females.

Coast Regions


Listeners reached per

week nationwide.


Total markets

throughout New Zealand.