Real 104FM


About Real 104FM

Real Radio is North Otago’s only local station broadcasting live programming from Oamaru, for and about North Otago.

We’re engaged, active and 100% locally owned & operated.

We service a resident population of approx. 21,000 and through an increasing focus on our tourism economy, we boast an additional 425,000 guest nights per annum – 65% of these are domestic visitors.

This year-round tourist flow comes from our internationally acclaimed Blue Penguin colony, Alps 2 Ocean cycle trail, Steampunk and Victorian events, and thriving arts and food culture.

Real Radio is a perfect platform for brand reinforcement and sampling to domestic and international visitors spending time in the district.


Target Demographic: 20-54 year olds - 51% female skew

Psychographic (typical listeners): Engaged and motivated singles and young families. Active with medium to high disposable incomes - includes domestic visitors all year round. Brand conscious, brand loyal and socially active.