Smooth 105.6 is Lower Northland's very own “locally owned radio station”. Smooth 105.6 has been broadcasting to the bream bay area and beyond for over three years. In 2023, Smooth extended coverage to include Mangawhai, Kaiwaka, Wellsford.
Smooth plays a blend of your favourite songs which appeal primarily to 40-59 year old females, but also with a strong male base audience. It’s a mixture of Celine Dion, Bryan Adams, Phil Collins, Adele, Lionel Richie, Bruno Mars and more.
The favourite past time of our listeners is shopping; therefore this station is a key choice for targeting household shoppers. This group not only buy for themselves but also their families, they are the only consumers with multiple purchase needs.
Covering a wide cross section of lifestyles, from the “trendy thirty something” to the “baby boomers” this is the station that can achieve results.