iHeartRadio allows users to access the world of music and radio in one simple free app. All NZME radio stations are available via the platform.
iHeartRadio New Zealand groups users’ first-party data based on gender, age, location and listening behaviour. Audio ads can then be created and placed specifically to talk directly to a chosen audience, based on an advertiser’s defined target. This is an advantage for advertisers wanting to target multiple markets at any given time, but just as effective for niche businesses who know exactly who they want to hear their adverts.