FM 99.4 Chinese Voice


About FM 99.4 Chinese Voice

Format: News and talk – targeted at Cantonese-speaking audience.

Target Audience: Cantonese-speaking audience who come from Hong Kong, southern China, Singapore, Malaysia and South Eastern Asia. Its target covers from young adults, working class, to housewives.

Content/Shows: On top of local news and public affairs programmes, Real Good Life broadcasts programmes from all radio stations in Hong Kong: Commercial Radio, Radio Television Hong Kong (RTHK) and Metro Broadcast.

The channel is segmented with different demographic groups in various time segments. The scheduling of programmes is tailor-made for their lifestyle and habits.

30 hours of local content per week including breakfast show “Hello New Zealand” and “This & That”