FM 99.4 Chinese Voice

Ethnic/Iwi

About FM 99.4 Chinese Voice

Format: News and talk – targeted at Cantonese-speaking audience.


Target Audience: Cantonese-speaking audience who come from Hong Kong, southern China, Singapore, Malaysia and South Eastern Asia. Its target covers from young adults, working class, to housewives.


Content/Shows: On top of local news and public affairs programmes, Real Good Life broadcasts programmes from all radio stations in Hong Kong: Commercial Radio, Radio Television Hong Kong (RTHK) and Metro Broadcast.


The channel is segmented with different demographic groups in various time segments. The scheduling of programmes is tailor-made for their lifestyle and habits.


30 hours of local content per week including breakfast show “Hello New Zealand” and “This & That”