Maori Media Network

Ethnic/Iwi

29660

Facebook likes for Radio Waatea

About Maori Media Network

  • Māori Radio caters for the whole whanau, providing various functions including community/information, entertainment, and education.
  • Of particular importance to many listeners is the broadcast of linguistic features unique to their region; dialect and style, words and proverbs, idioms and phrases.
  • A number of stations overlap allowing access to more than one station. The major determining factor in deciding which station listeners in these areas tune into is tribal affiliation.
  • Radio personnel identify with their listeners and lifestyles, and are often well known, with local profiles. These factors contribute to stations’ community presence and make them approachable and Māori friendly.
  • Stations often broadcast live from local marae, hui, and events. Listeners are kept up-to-date with what’s happening in their tribal area, including essential Māori messages, eg: tangihanga, panui, etc.
  • The majority of Māori Radio listeners are not fluent in Te Reo Māori. Māori Radio, therefore, caters for a range of competency levels and incorporates programming in both Māori and English
  • The community function of Māori Radio is acknowledged as a major factor for listeners tuning in. This important communication role is often performed exclusively by Māori radio, and in many areas the station is the biggest Māori communication medium.
  • Māori listeners are passionate about their stations. Many consider the stations to be “life lines” that keep them in touch with the Māori world.
39%

of Māori aged 15+ listened to Māori Radio in a 12 month period


Maori Media Network Regions