Ski FM

Independent

About Ski FM

SKI FM is the only mainstream media network to provide coverage to the entire Ruapehu region, plus Taupo, Whanganui and environs. We reach an all-year-round adventure playground with supersized winter and summer population spikes .(predominantly built from metropolitan origin).

An energetic entertainment platform and a regional information powerhouse. Forming a unique marketing vehicle with opportunities for brand reinforcement, direct response, call to action components and unique commercial partnerships. SKI FM is the perfect platform for targeting domestic F.I.T’s (Free Independent Travellers).

The Ski FM Network broadcasts on multiple frequencies, depending on where you are in the Central North Island:

FREQUENCIES
Taupo / Turangi 87.8
North Ruapehu / Taumarunui 91.1
National Park 105.4
South Ruapehu/Ohakune 91.8
Taihape 90.0 / 87.8
Waiouru 91.8
Whanganui 93.6

Audience:

Target Demographic: 18-44 year olds - 58% female skew.

Young professionals, singles, and young families with medium to high disposable incomes. Brand conscious and socially active. This includes a significant volume of domestic visitors all year round.

39,453

Average Monthly Online Streaming

1,249,111

Unique online impressions (Jan 2024 - Dec 2024)

1 million

Registered users on the iHeart Radio App

151 million

Registered users globally.


Ski FM Regions

101,450

Locals (permanent population reach June 2024).

Up to 32,000

Visitors per day region wide (to Jan 2024)