Hokonui

NZME

388463

Monthly iHeartRadio

streams

850

Weekly page

impressions

345009

Facebook

likes

About Hokonui

Hokonui is a heritage Southland radio station targeting the biggest economic driver in NZ – the rural community. Given the tremendous success the Hokonui brand has delivered targeting heartland regions, it made sense to expand Hokonui into New Zealand’s rural communities.

With two hours of specific farming content daily, Hokonui keeps the farming community up to date with the latest in news, views and interviews – with the Farming Show hosted by Jamie McKay 12-1pm, and Dominic George hosting Farming First from 5-6am.

Hokonui’s musical style delivers an exciting music line-up playing one great song after another. Plucking the best from each decade from the 70’s, 80’s, 90’s and today combined with the latest local news, views and interviews. 

The Hokonui consumer is a rural Southlander, who enjoys spending time with their family. The more mature Hokonui listener is a major purchaser of big ticket items, they love to travel and are focused on building better lifestyles for themselves and their families. They have high discretionary incomes and love to spend it. The younger Hokonui listener is building their lifestyle, normally with a mortgage they are purchasers of household products, new vehicles and other big ticket items.


The Hokonui consumer

The Hokonui consumer is a rural Southlander, who enjoys spending time with their family. The more mature Hokonui listener is a major purchaser of big ticket items, they love to travel and are focused on building better lifestyles for themselves and their families. They have high discretionary incomes and love to spend it. The younger Hokonui listener is building their lifestyle, normally with a mortgage they are purchasers of household products, new vehicles and other big ticket items.

Audience

  • 30-59 year olds/families
  • Rural focused and proud to be local
  • Farm owners/managers/self employed
  • Mid-high socio groups
  • 50/50 gender split

SOURCE: GfK Radio Audience Measurement 3 2017, Commercial Radio Stations, Total New Zealand, Cumulative Audience (000s), Mon-Sun 12mn-12mn, People 10+, unless otherwise stated.

Online Audience

  • 4 Markets – Gore (covering Southland),Balclutha (covering South Otago), Ashburton (covering Mid-Canterbury), Hawera (covering Taranaki)
  • 850 page impressions (weekly) desktop + mobile
  • 315 unique browsers (weekly) desktop + mobile
  • 388,463* iHeartRadio streams monthly
  • 345,009 Facebook likes^

SOURCE: Nielsen Market Intelligence Domestic Traffic Sept 2017. *iHeartRadioTotal No. Streams November 2016. ^Facebook October 2017.




30-59

Year olds/families

50/50

Gender split


Hokonui Regions

4

Total markets

throughout New Zealand.


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