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TRB's Annual Xmas Promo

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Summer Radio

Check out the results from a
recent summer radio study

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Helping agencies navigate the New Zealand radio landscape

New Zealand has more radio frequencies per capita than any other country in the world. The good news is that gives advertisers exceptional opportunities to target both niche and national audiences - but it can make the campaign planning process a little daunting!

Unbiased & tailored radio advertising advice

That’s where The Radio Bureau comes in. A single source for radio advertising, we help advertisers navigate – and optimise - the New Zealand audio landscape. We take pride in working alongside advertising agencies and their clients to provide the most comprehensive, effective and impartial radio solutions possible.

Why choose radio?

We could write a 10-page (and completely unbiased) essay on this. But in a nutshell, Kiwis listen to radio. Over 80% of them each week in fact. Our diverse range of radio brands and personalities each have a dedicated band of loyal listeners, giving advertisers a unique platform to tailor stories to specific target audiences.
And these stories have reach far beyond the airwaves. Today’s radio traverses the digital space too, with video content and social media engagement now key components in the radio advertising toolkit.

Best of all radio is flexible. Big budget or small, long-term brand building or one-off sales, national or regional – The Radio Bureau can cater to all campaign needs. 

SPECIFC TARGETING & REACH

Radio is great at targeting & reaching your key audience, different stations attract different listeners. This gives advertisers the opportunity to talk selectively to the groups they are most interested in.

RADIO CUTS THROUGH

listeners tend to be doing something while they are listening to the radio. This means that they don’t feel the need to fast forward the ads like they do with TV. RAB Research suggests that radio has one of the lowest levels of advertising avoidance of any media.

IT MULTIPLIES OTHER MEDIA

Radio has been proven through several different pieces of research to multiply the effectiveness of the media it’s used in conjunction with. Whether it’s TV, Press, Online or Outdoor adding radio to the mix boosts overall campaign effectiveness.

IT DRIVES A RESPONSE

Recent RAB research found that using radio boosted online brand browsing by 52%. This study also found that radio is on average 4x more cost-effective at stimulating brand browsing than other media combined.

"SHARE OF MIND"

Radio listeners tend to spend a lot of time with radio (on average almost 17 hours per week). Add to this the lack of clutter on radio compared to TV and Press, and a brand which is big on radio can create a disproportionately large share of mind for itself.

RADIO IS A FRIEND

Listeners use radio for emotional reasons: to cheer them up; or to keep them company when they’re on their own. So, radio is a kind of friend. What a great context for an advertiser. It’s even more powerful when advertising extends into programming itself through brand integration, sponsorships and promotions.

Meet our people

Peter Richardson

General Manager

peterr@trb.co.nz

021 2227969

AT TRB I:
Do sums.

PEOPLE DON’T KNOW THAT I LOVE:
Brussel Sprouts

BESIDES WORK, YOU’LL FIND ME:
On the football pitch

Jane Hitchfield

Account Director

janeh@trb.co.nz

021 926808

AT TRB I:
Work closely with clients and their agencies, on behalf of the radio industry to provide effective radio and integrated solutions for their business.

PEOPLE DON’T KNOW THAT I LOVE:
Oysters

BESIDES WORK, YOU’LL FIND ME:
On the beach

Karen McPherson

Account Director

karenm@trb.co.nz

027 2290034

AT TRB I:
Am a Senior Account Director

PEOPLE DON’T KNOW THAT I LOVE:
Grocery shopping

BESIDES WORK, YOU’LL FIND ME:
Charging around the hockey field

Jennifer Came

Account Director

jenniferc@trb.co.nz

027 2632537

AT TRB I:
Am an Account Director, providing engaging, responsive radio solutions for clients

PEOPLE DON’T KNOW THAT I LOVE:
To make desserts...seriously

BESIDES WORK, YOU’LL FIND ME:
Either at the beach, in a movie house or on an ambulance saving lives (or trying to) as a First Responder for St John

Fraser McGregor

Account Director

fraserm@trb.co.nz

021 363933

AT TRB I:
Hum alot.

PEOPLE DON’T KNOW THAT I LOVE:
Vogels made me famour

BESIDES WORK, YOU’LL FIND ME:
Being a salty sea dog

Ally Myers

Content & Marketing Manager

alisonm@trb.co.nz

021 1861856

Ally is marketing professional who is passionate about growing a company’s profile and helping reach their business goals through marketing.

In her current role as Content & Marketing Manager, she develops TRB’s marketing strategy to promote radio as a leading medium for advertisers.

Prior to this she was a Digital Marketing and Social Media Specialist at ACG Education and a Sales Coorindator at The Radio Bureau. She’s also worked as a Data Administrator at TNS (previously research international) for the radio survey.

Ally is a Bachelor of Communications graduate from AUT with a major in Radio and a minor in Public Relations. She was the recipient of the Radio Research award for 2014 and the Vice Chancellor’s Scholarship for Academic and Leadership Excellence. 

Kenneth D'Souza

Senior Planner

kennethd@trb.co.nz

021 1425936

AT TRB I:
Plan radio campaigns for our lovely clients.

PEOPLE DON'T KNOW THAT I LOVE:
Watching martial arts movies.

BESIDES WORK, YOU'LL FIND ME:
Doing one of the following : Zen, Tai Chi, watching movies / TV serials or reading.

Michael Matthews

Senior Planner

michaelm@trb.co.nz

021 1131779

At TRB I:
Bring homemade baking

PEOPLE DON'T KNOW THAT I LOVE:
Macrame

BESIDES WORK, YOU'LL FIND ME:
Drinking Rose

Thomas Raybould

Planner

thomasr@trb.co.nz

021 2685227

AT TRB I: 
Am a cog in the TRB engine that makes it run like a well oiled machine.

PEOPLE DON'T KNOW THAT I LOVE:
Waffles, bacon and maple syrup for dinner and snow/wakeboarding.

BESIDES WORK, YOU'LL FIND ME:
On the couch, watching rugby, sleeping.

Parvathy Pillai

Planner

parup@trb.co.nz

021 0560165

AT TRB I:
Am a meticulous Planner providing efficient and accurate turnaround of plans and proposals for our clients.

PEOPLE DON'T KNOW THAT I LOVE:
Reading about conspiracy theories and BELIEVING THEM

BESIDES WORK, YOU'LL FIND ME:
Cradling my fur babies, belly-up in my arms, rubbing their tummies and watching movies/TV shows with my lovely husband.

Angharad Dare

Account Executive

missyd@trb.co.nz

021 02503345

AT TRB I:
Try not to break anything

PEOPLE DON'T KNOW THAT I LOVE: 
Trying new things and cooking shows (not that I like to cook)

BESIDES WORK, YOU'LL FIND ME:
At some type of market eating something tasty.

Hannah Bourke

Sales Co-ordinator

hannahb@trb.co.nz

021 0393137

AT TRB I: 

PEOPLE DON'T KNOW THAT I LOVE:

WHEN I'M NOT AT WORK YOU'LL FIND ME:

Jimmy Hills

Sales Co-ordinator

jimmyh@trb.co.nz

021 2073720

AT TRB I: 
Ensure our clients' ads go to air correctly and everything runs smoothly in radio land

PEOPLE DON'T KNOW THAT I LOVE:
Singing in public

BESIDES WORK, YOU'LL FIND ME:
Playing music with my band, at the beach or watching sports

Ellen Atkinson

Sales Administration Co-ordinator

ellena@trb.co.nz

021 1366288

AT TRB I:
Am I generally the first person you speak to

PEOPLE DON'T KNOW THAT I LOVE:
That I secretly love the Catherine Tate show

BESIDES WORK, YOU'LL FIND ME:
Ripping up the dance floor at Danny Doolans

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