Audience:

• 30-54 year olds
• Audience target centre 35 year olds
• Dual income families with kids
• Household shoppers
• Busy lifestyle & price conscious
• 403,800 listeners, with 59% being female*
• 192,600 are homeowners^
• 191,300 listeners are household shoppers*
• 178,700 are main income earners*
• 87,000 are business decision makers*

Audience habits:

• 75% have dined out in the last month^
• 70% intend to travel by air in the next 12 months^
• 61% bought from a department store in the last month*
• 52% listeners intend to renovate in the next 12 months*

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

• 218,019 page impressions (weekly) desktop + mobile
• 1:22 average session time
• 30,407 “Tuned in” email database size (sent weekly)
• 908,204* streams on web and mobile (average monthly)
• 19,554 unique browsers (daily)
• 18.8% average email open rate
• 141,780 Facebook likes

Source: Nielsen Online Ratings, September 2017 *iHeartRadio average monthly 2017 #Desktop + mobile page impressions