The Hits

NZME

403800

Total listeners
per week

218019

Page impressions 
per week

141780

Facebook
likes

About The Hits

Audience:

  • 30-54 year olds
  • Audience target centre 35 year olds
  • Dual income families with kids
  • Household shoppers
  • Busy lifestyle & price conscious
  • 403,800 listeners, with 59% being female*
  • 192,600 are homeowners^
  • 191,300 listeners are household shoppers*
  • 178,700 are main income earners*
  • 87,000 are business decision makers*

Audience habits:

  • 75% have dined out in the last month^
  • 70% intend to travel by air in the next 12 months^
  • 61% bought from a department store in the last month*
  • 52% listeners intend to renovate in the next 12 months*

 SOURCE: *GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2017, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated. ^GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 2/2016, All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

  • 218,019 page impressions (weekly) desktop + mobile
  • 1:22 average session time
  • 30,407 “Tuned in” email database size (sent weekly)
  • 908,204* streams on web and mobile (average monthly)
  • 19,554 unique browsers (daily)
  • 18.8% average email open rate
  • 141,780 Facebook likes

Source: Nielsen Online Ratings, September 2017 *iHeartRadio average monthly 2017 #Desktop + mobile page impressions

30-54

Year olds

59%

Of The Hits' audience
is female

75%

Have dined out
in the last month


The Hits Regions

403,800

Listeners per 
week nationwide

25

Markets throughout NZ