The Hits

NZME

401500

Total listeners
per week

111663

Page impressions 
per week

148197

Facebook
likes

About The Hits

Audience:

  • 30-54 year olds
  • Audience target centre 35 year olds
  • Dual income families with kids
  • Household shoppers
  • Busy lifestyle & price conscious
  • 401,500 listeners, with 62% being female
  • 206,700 are homeowners
  • 263,000 listeners are household shoppers
  • 165,500 have a household income over $80,000
  • 103,400 are business decision makers

Audience habits:

  • 48% have dined out in the last week
  • 72% intend to travel by air in the next 12 months
  • 65% bought from a department store in the last month
  • 58% listeners intend to renovate in the next 12 months

 SOURCE: GfK Radio Ratings Survey, Commercial Radio Stations, Total New Zealand 3/2018 (NB Waikato S3 2017), All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.

Online audience:

  • 111,663 page impressions (weekly) desktop + mobile
  • 1:27 average session time
  • 41,255 “Tuned in” email database size (sent weekly)
  • 2,449,190* streams on web and mobile (average monthly)
  • 51,524 unique browsers (weekly)
  • 18.04% average email open rate
  • 148,197 Facebook likes
  • 4,479 Instagram Followers

Source: Nielsen Online Ratings, May 2018 *iHeartRadio average monthly 2018 #Desktop + mobile page impressions

30-54

Year olds

62%

Of The Hits' audience
is female

72%

Intend to take a holiday
in the next 12 months


The Hits Regions

401500

Listeners per 
week nationwide

25

Markets throughout NZ


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